Associate Director, Hospital and Alternate Sites of Care Marketing, COBENFY

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Summary:

Associate Director, Hospital and Alternate Channels Marketing, COBENFY will have a unique opportunity to help shape the future of schizophrenia treatment on a critical growth brand at Bristol Myers Squibb. This role reports to Executive Director, Hospital and Alternate Sites of Care Marketing.
 

Responsibilities:

• Accountable for hospital launch execution with matrix partners, ensuring strong collaboration and cohesion

• Support the development of cross-functional resources for hospital commercialization, including resources for HCPs, Pharmacists, Hospital Administrators, Care Transition Coordinators, Patients, in collaboration with HCP Marketing, Consumer Marketing and Payer Marketing teams

• Accountable for the development and delivery of clinical and economic resources to support the Hospital KAM (Key Account Management) team

• Develop insight-based marketing plans, creative and omnichannel execution plan synergistically with overall brand strategy

• Lead the tracking and reporting of key performance indicators

• Support the assessment of future growth opportunities and channels for expansion

• Lead agency partners, manage budgets and resources

• This role is based in PPK and requires 10-20% travel

Qualifications:

• Bachelor’s degree required; advanced degree (PharmD, MBA) preferred.

• Minimum 6 years pharmaceutical experience. Further healthcare industry experience (hospitals, pharmacies) preferred.

• Demonstrated success in marketing, including innovative product/data launches

• Clinical understanding of schizophrenia and available treatments

• Strong cross-functional business acumen covering sales, access, HEOR, patient services, operations (e.g. trade, sampling), finance, GPS

• Strong personal and cross-functional leadership and accountability

• Ability to effectively lead and influence without authority
   

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has a diverse occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job fu