Senior Director, Global Field & Events Marketing

Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions, and help businesses stand out.

Headquartered in the U.S., Acquia has been named a top software company by The Software Report, rated a leader by the analyst community, and named a top place to work by the Boston Globe and the Boston Business Journal. We are Acquia. We are building for the future and we want you to be a part of it!

Summary: 

Acquia is looking for a Senior Director, Global Field and Event Marketing to lead our Field Marketing function globally. The role has principal responsibility for driving pipeline and growth in support of Acquia’s field sales teams globally.

The right candidate thrives on the metrics and processes of modern marketing to enterprise and mid-market customers. They will understand how to invest in marketing programs and events to maximize results, test and optimize demand generation and field programs, manage an world-wide field marketing organization, develop marketing campaigns and measure the impact of marketing throughout the funnel. The candidate will lead a team of 9 regional field marketers based out of three regions: EMEA, Americas and APJ. 

Reporting to the VP Corporate Marketing, you will work closely with the Sales teams and collaborate with Acquia’s corporate marketing team at headquarters. You will work closely with sales management and share common goals of qualified pipeline creation and conversion through the funnel. Additionally, this team is responsible for key corporate events both internally and externally around the world. A strong grounding in large scale, high impact events is therefore required.

The individual will have an impact not only as a leader and strategic thinker, but also as a manager of day to day regional and local marketing programs execution who is willing to work as an individual contributor and to join with the team hands on in some cases to execute the marketing plan.   They should have the ability to lead by example and influence and will strive to implement continuous improvement in all business process arenas.

Finally, this individual will also be part of the Marketing Leadership Team and be expected to contribute to the global marketing strategy in support of the company’s global objectives.

Responsibilities:

We are looking for a highly motivated, creative, energetic, and collaborative Senior Director of Global Field and Event Marketing. The candidate should be a well-seasoned event marketer and problem-solver, who can participate in the development and execution of complex global event marketing programs and understand how to strategize and deliver a blend of event and demand generation focused programs.

• Strategic, long-term tactical planning is a must in regard to organizing and managing a diverse range of global events, with concentration in sponsorships, tradeshows, field event and conferences, with experience of virtual events too
• Define objectives, measurable goals, messages, audiences, and timelines to deliver meaningful, memorable event experiences
• Create and manage large-scale, complex budgets (department and project based) and project plans
• Create global field marketing plans to meet the required goals and objectives and report out at executive level on the results and performance against the plan
• Collaborate and communicate with internal teams – Sales and Field Marketing, Demand Generation and Programs, Partner Marketing, Communications, Marketing Operations,  Public Relations, et al
• Oversee event execution elements – venue selection and negotiation, vendors, internal creative/design teams, deliverables, logistics and operations
• Facilitate communication with event speakers (internal and external) and manage detailed event agendas to a high production quality
• Design, write and craft digital demand generation programs to support demand generation programs in the field
• Create awareness, nurture and educate key contacts within target accounts to drive more pipeline and accelerate sales opportunities
• Work cross-functionally with Sales, Sales Enablement, Product Marketing, Creative Services/Digital, Customer Marketing, Demand Generation and Marketing Ops teams to ensure optimal orchestration and effectiveness of marketing program
• Be a strong leader for the global team with a keen ability to ruthlessly prioritize and set priorities for the team you lead

 

Skills and Attributes:

• Bachelor degree in market