Associate Creative Director

GeneDx (Nasdaq: WGS) delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. The company is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care. GeneDx is at the forefront of transforming healthcare through its industry-leading exome and genome testing and interpretation services, fueled by the world’s largest, rare disease data sets. For more information, please visit www.genedx.com.

Summary 

Our marketing team is growing and we're searching for an Associate Creative Director who’s equal parts visionary leader and hands-on executor, with deep roots in design and an unshakable pulse on culture. Reporting to, and working alongside our Sr. Director, Brand and Creative, you’ll be instrumental in shaping how our brand shows up across every touchpoint. You’ll oversee the creative team’s output across design and copy and ensure it feels as dynamic and human as the science behind it.

Our current Creative team is a team of four (two designers, two copywriters) and functions as a full-service in-house agency. We deliver world-class storytelling and creative solutions that build awareness for GeneDx, improve our perception and create demand for our offerings.

Job Responsibilities

• Lead with vision. Own the guardianship and execution of our visual, tonal and auditory brand identity across all channels. Continuously find opportunities to improve how we show up on-brand and to ensure we resonate emotionally and culturally.
• Create, don’t just delegate. While you’ll be leading the creative team, you’ll also be hands-on in the work, jumping in when needed to design, write, edit and execute alongside your team. You’re a true player-coach who leads by example and produces high-impact work.
• Inspire and guide. Manage and mentor a small (currently 4-person) but mighty internal creative team, providing thoughtful direction and actionable feedback that pushes the work forward, ensures delivery against objectives and results in top-performing content and assets. Work with agency partners and freelancers to provide direction and feedback, and guide execution.
• Own the full ecosystem. Drive integrated creative across every format and medium, including web, print, digital, video, conferences, and long- and short-form content, ensuring best practices and insights are always incorporated.
• Know our audiences. Develop a deep understanding of our audiences and their journeys to ensure creative is audience-appropriate, insights-driven and effective.
• Collaborate cross-functionally. Partner with Product, Marketing, Sales and other cross-functional teams to execute on brief and business strategy, and translate complex science into simple, meaningful storytelling that connects.
• Create a collaborative team culture. Foster a culture of creativity, growth, and compassion that inspires excellence and collaborative teamwork.
• Build smart systems. Help evolve our creative process and resources to scale effectively, whether working with in-house resources or external partners.
• Think like a brand-builder. Help GeneDx stand out in the healthcare space with a brand that feels more lifestyle than clinical.

People Manager

• Yes, 3 direct report

Education, Experience, and Skills

• Minimum 8–10+ years of experience in brand/creative design, ideally with a strong blend of in-house and agency work.
• A design-first background with a killer portfolio that showcases breakthrough, on-brand thinking across digital, video, print, and physical experiences.
• You have a sharp eye for copy, with the ability to evaluate tone, clarity, and fit against a brand’s personality and voice.
• You’ve led creative teams, inspired others, and know how to balance big-picture thinking with detail-oriented feedback and execution.
• You’re plugged into culture and you know what’s resonating in design, art, advertising, and social, and how brands show up in culturally relevant ways.
• Experience working across all mediums and formats – paid media, organic social, print, web, conferences, sales materials, etc.
• You’re a great person to work with, have a high EQ and thrive in collaborative environments, and are known for being able to build strong, trusted relationships with people.
• You’ve worked collaboratively with cross-functional partners to review and provide guidance on briefs to ensure the creative team is set up for success.
• You have strong leadership a