Group Product Marketing Manager, Partnerships
Snap Inc.About the role
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.
The Product Marketing team uses creativity, market research, and insights to optimize and inspire roadmaps for products across Snap Inc. This team of Product Marketers works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow.
We’re looking for a Group Product Marketing Manager to join our Revenue Product team at Snap Inc!
What you’ll do:
Be a recognized Partnerships Product Marketing expert collaborating across multiple organizations including product, marketing, partnerships, engineering, and sales
Build strong relationships with strategic partners, identify the needs of partners and support prioritization, educate partners on Snap’s product offerings, support product integration strategies, lead cross-functional programs, measure impact and be responsible for wide-scale partner product adoption
Develop global go-to market strategies and plans, including product positioning, narrative, internal communications, and marketing activation strategies
Continuously assess the capabilities and value proposition of our ad products via market trends, advertiser feedback and competitive benchmarking in order to influence our monetization strategy
Inspire and educate both internal and external teams on Snapchat’s solutions for advertisers
Build frameworks and processes to structure conversations, create & socialize marketing initiatives, and drive alignment across teams and leadership
Provide analysis of and recommendations for building Snap’s relationships with strategic partners
Provide product feedback, support product launches and grow partner relationships
Track and communicate key metrics that help us accomplish our strategic objectives
Knowledge, Skills & Abilities:
Strong understanding of the digital marketing industry dynamics, especially Brand Advertising as it pertains to AR, video and Performance Marketing with direct response
Understand and communicate market opportunities, needs and partner feedback to Product and Engineering teams to inform roadmap and prioritization
Excellent verbal and written communication skills, with high attention to detail
Strong public speaking skills and comfortable presenting to larger audiences
A team player who can successfully work cross-functionally with various stakeholder groups, both within Snapchat and across partner organizations, with minimal guidance
Minimum Qualifications:
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