Senior Specialist- Equality Social and Content

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Job Category

Program & Project Management

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

At Salesforce, Equality is not just one of our core values - it’s who we are. And it’s how we innovate and lead. We are striving to build a workplace that reflects the diverse communities around us and where every employee feels seen, heard, valued, and empowered to do the best work of their career. If you are experienced and passionate about activating and inspiring audiences, and fostering a culture of belonging - this is the team you’re looking for. As our social lead, this role serves as the brand custodian and social champion, driving social strategy and execution that showcases our milestones and thought leadership throughout the company. 

Responsibilities:

• Lead the Office of Equality social strategy and editorial calendars across X and LinkedIn.

• Lead day-to-day execution of social media calendar and audience engagement, from ideation to publication and community management.

• Write copy for the Office of Equality social media channels and lead the end-to-end execution of social media campaigns

• Develop social plans for major product launches, events, and initiatives.

• Collaborates with cross-functional teams to identify content opportunities and execute on social campaigns, including events, content, and creative teams that integrate diversity, equity, and inclusion (DEI).

• Work with external influencers on marketing campaigns and elevate stories that showcase how Business can be a Platform for Change.

• Run reports and track metrics on social media performance, consistently providing recommendations and updates

• Stay up-to-date on the ever-evolving social landscape to identify trends, news, innovations and cultural information.

• Build relationships with Employee Resource Groups to enhance content and storytelling.

Experience/Skills Required:

• 2+ years experience running social media marketing for a large brand.

• Deep working knowledge of social best practices across popular social media platforms – Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.

• Excellent writing skills and ability to craft messaging in short and long form for a variety of channels

• Examples of work demonstrating the ability to create high-quality and engaging social media content and campaigns.

• Strong stakeholder management and project management skills.

• Knowledge of digital media tools – digital photography, basic Photoshop/photo editing skills, Canva, knowledge of apps commonly used for creating social content; Video creation/editing skills are a bonus.

#LI-Hybrid This role is hybrid and connects on-site 3 days a week

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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.

Salesforce is an Equal