Sr Director Product Design - Sleep, Hosiery, Intimates, Performance & Swim

The pay range is $192,000.00 - $384,000.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

About Us:

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.

At the heart of one of the world’s best loved and most recognizable brands is an impeccable Owned Brand Product Design & Management organization. We thrive on the magic of discovering that just-right thing, and we infuse everything we do with our passion for affordable chic. We concept, develop, make and deliver the stylish new favorites that Target guests expect and deserve. We are uber-savvy trend and style experts who stay ahead of the curve, proactively identifying our market’s needs and exceeding them, every time. Join one of our dynamic and inventive teams to influence the style, quality and value that decisively position Target above the competition. Your input will have a direct and positive effect, whether on home, hardlines, or apparel & accessories. Here, you’ll be close to the action of dreaming up and bringing to life the Target-owned brands that surprise and gratify guests, wherever and whenever they love to shop.

Working along with the VP of Product Design & Development for Apparel & Accessories, and in partnership with cross-functional peers, the Senior Design Director leads the development of creative direction, product strategy, and product lines to achieve brand positioning, guest engagement, and merchant objectives for the SHIPS categories. This role is responsible for driving brand differentiation, value, quality, innovation, and profitable growth across Target’s Owned Brands in Apparel & Accessories.

The ideal candidate is a visionary design leader who blends future thinking, brand-first strategy, operational excellence, and entrepreneurial agility. They must elevate the leadership bench, integrate data-driven decision-making, and embrace digital product design to create industry-leading, consumer-centric assortments.

Key Responsibilities:

Strategic Design Leadership

• Develop and execute a 1–3-year strategic product vision, including brand positioning, trend forecasting, materials/color strategy, platform development, and quality roadmap.
• Shape the creative and strategic direction, ensuring differentiation, emotional connection, and market leadership.
• Provide meaningful input into the Product Design & Development (PD&D) Pyramid Strategy, aligning design direction with Target’s long-term business and brand goals.
• Drive innovation by identifying emerging consumer trends, leveraging technology (GenAI, Machine Learning, 3D), and implementing cutting-edge product development strategies.

Brand-First Approach

• Champion a guest-centric design strategy that fuses emotional storytelling with product excellence to strengthen Target’s Owned Brands.
• Ensure brand direction and product creation are seamless, leveraging Target’s North Star to align assortments with long-term brand objectives.
• Build a strong and inspired brand portfolio, ensuring all designs deliver beyond consumer expectations.

Operational & Business Impact

• Lead multiple divisions within A&A (SHIPS), ensuring strong collaboration across cross functional partners.
• Drive financial growth by providing design solutions that anticipate business needs, market shifts, and new product opportunities.
• Champion circular design and sustainable innovation, embedding responsible design practices into the product lifecycle.