Senior Brand Manager, Marketing

Job Description

Hiring across different categories for multiple premium KHC brands

About Us 

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands. 

We fuel deliciousness around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Jell-O, Capri Sun, Ore-Ida, Kool-Aid, Primal Kitchen, and Classico, among others. 

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life are global teams of 39,000+ food lovers, creative problem solvers, and dynamic leaders worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. 

We also stand committed to responsible, innovative and sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re redefining the food industry with innovative thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious! 

Position Summary 

Marketing is at the core of our world and at the heart of where we make our decisions. Marketers understand the consumer… really understand the consumer. They ask questions. Find answers. They take the extra step to work towards a vision for future success, while driving revenue and profit. As a Senior Brand Manager, you will be at the center for some of the biggest decisions we make. 

The Senior Brand Manager at a high-level will be responsible for delivering an annual and long-term brand strategy and financial operating plan informed by a deep understanding of the consumer, customer and category dynamics via Brand Growth Systems work.

This position is best suited for someone who is entrepreneurial, comfortable with ambiguity, has a strong bias for action, and excellent communication skills. This person must be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward. 

Key Components of the Role 

• Bring growth mindset to the development and delivery of both annual and long-term brand strategy and financial operating plan – informed by deep understanding of the consumer, our customers and category dynamics 

• Leverage consumption & business analytics (equity, share, volume, etc) to inform action plans that drive key business targets including share and margin enhancement, ultimately assuming ownership of category P&L 

• Lead cross-functional team that includes finance, sales, R&D, operations, shopper marketing / communications, and consumer insights across various commercial initiatives such as distribution expansion, capacity planning, pricing/promo plans, innovation, and marketing support plans 

• Oversee tactical execution of budget, demand forecasting, sales/category stories, and various commercialization efforts for portfolio 

• Manage senior leader discussions with platform general manager and business unit President during monthly business reviews and strategic share outs 

Qualifications 

• Prior experience managing a P&L required 

• Experience with syndicated sources such as Nielsen or Circana/IRI required  

• Ability to influence management, lead cross functional teams, handle simultaneous projects, and work through others 

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