Senior Product Manager, Growth & Monetization

About Nanit: 

Welcome to Nanit, the high-growth baby tech company that is changing the way parents view their babies’ wellness through the world’s most advanced baby monitor and parenting products. In 2016, the Nanit baby monitor revolutionized the industry with computer-vision and machine-learning capabilities that helped parents understand their baby’s sleep patterns and allowed them to achieve better sleep quality. Now, the company has become the leader in the connected parenting space, with an incredible customer base of highly-engaged parents who look to Nanit as a source of information and expertise on their parenting journey.

About the Role: 

We are looking for a growth-minded Senior Product Manager to drive impact across our full revenue funnel. This role will consider and evolve how customers discover, evaluate, purchase, and subscribe to and recommend products, from the moment they land on nanit.com through hardware checkout, software subscription, retention and referral. 

This is a high-impact, full-funnel role for a strategic Product Manager who can identify and prioritize high-leverage opportunities across ecommerce and subscription monetization. You’ll partner closely with cross functional teams to align roadmap priorities with business goals. This role reports to the Senior Director of Product.

What You’ll Do: 

Ecommerce & DTC Storefront

• In partnership with the Sr. Director of Growth, manage the end-to-end DTC shopping experience on nanit.com
• Drive e-commerce performance through funnel optimization, A/B testing, UX improvements, and Shopify platform management
• Manage the Shopify platform and third-party integrations, identifying new opportunities to enhance customer experience and business performance
• Lead the ecommerce side of new product launches, including landing pages, pre-order flows, launch-day experience, and post-launch optimization. 

Subscription Growth & Monetization

• Evolve subscription strategy end-to-end: conversion, pricing, packaging, and plan tiers, with a clear point of view on how each lever ladders up to LTV
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• Identify and prioritize opportunities for upsell, cross-sell, and revenue expansion within the existing subscriber base

Advocacy and Word-of-Mouth

• Develop product-led growth initiatives that turn Nanit’s engaged parent community into scalable acquisition and retention engine through referrals, reviews, UGC, gifting, and community driven experiences

Cross-Functional Leadership

• Define and track KPIs across the full funnel: site traffic, conversion rate, AOV, subscription attach rate, churn, retention, and LTV
• Translate customer insights, experimentation, and data into actionable roadmaps.
• Collaborate cross functionally with engineering, design, data, marketing, and customer success to deliver high-impact customer experiences and timely product delivery
• Stay current on trends in DTC ecommerce, subscriptions, and connected device monetization.
• Communicate product updates, performance, and strategic recommendations to stakeholders and senior leadership.

Who You Are:

• 5+ yrs of product management experience, in ecommerce/DTC and/or subscription product companies 
• Experience at a consumer hardware, connected device, or hardware + software/subscription company is strongly preferred (e.g., baby tech, wearables, connected home, health/wellness devices).
• Deep data fluency: comfortable with analytics tools (building dashboards, running experiments, and translating data into strategy.
• Experience with Shopify and the modern DTC stack (e.g., Klaviyo, Attentive, Yotpo, Recharge, Cordial, FiveTran).
• Strong cross-functional collaborator - effective at working with marketing, growth, engineering, design, ops, and customer success, especially in areas with shared ownership
• Excellent prioritization instincts. Comfortable managing a broad scope with lean resources and making smart tradeoffs for maximum impact.
• Clear communicator - equally comfortable presenting a roadmap to leadership and writing detailed user stories for engineering.

Why You’ll Love Working Here:

• Hybrid in office schedule