VP, Regional Sales - Grocery Channel

About the Role:

We have a current opening for a VP National Grocery and are actively reviewing applications.

As the VP National Grocery, you will lead Ferrero USA’s largest and most strategic channel, owning sales, profit, and volume performance across 20+ iconic brands while managing a high‑performing team of 15 associates. You will set and execute the National Grocery PS1–PS3 strategy, build best‑in‑class joint business partnerships with Regional retailers, to deliver KPIs and Triple win (Customer/ Consumer / Company). With accountability for a $100 Million trade budget, innovation launches, and in‑store execution, this role plays a critical part in accelerating household penetration, outperforming category trends, and strengthening Ferrero’s position as a preferred retail partner.

• Lead team of 15 associates that deliver sales, profit, & volume goals for the largest channel in the US across portfolio of 20+ brands on Ferrero USA (FUSA) Legacy, FMC, Keebler, Power Crunch BUs.
• Develop & implement overall Grocery & Alt/Specialty PS1-PS3 strategy & drive JBP partnerships with Regional retailers to deliver KPIs & Triple win (Customer / Consumer / Company).
• Execute “Best in Class” innovation launches & ensure high quality in-store conditions on everyday & seasonal business.
• Manage broker relationship across 4multiple agencies & maximize return on channel investment in HQ / Retail coverage.
• Manage the deployment of Ferrero’s Regional Grocery Trade budget of $100M delivering annual rate reductions while growing consumption & outpacing competitive / category trends.
• Lead / manage the communication within US Sales Leadership Team & NA Regional Board & provide updates on channel results, industry trends, & progress on driving Household Penetration.
• Build & lead a high performing team culture thru development of KPIs / sales targets & implementation of individual development plans, training, career mapping, & coaching/mentoring associates.

The VP National Grocery will report professionally to VP Core Sales, U.S. 

This role is field based, with candidates ideally located in New Jersey, Chicago or Texas.

Main Responsibilities:

• Own financial delivery, KPIs, P&L performance, and sales forecast accuracy for the $400M Regional Grocery business across the full FUSA portfolio

   

• Lead Regional Grocery strategy, translating long‑term priorities into 50+ KPIs, customer targets, trade‑spend plans, and annual sales planning for 20+ brands

   

• Drive aggressive growth through omni‑channel (“Fuel the Future”) initiatives, promotional strategy, and coordinated customer programs with Category Management

   

• Build and manage strategic partnerships and Joint Business Plans with top regional retailers/distributors; lead Top‑to‑Top meetings and long‑lead innovation planning

   

• Oversee OTIF delivery, supply‑chain performance, freshness/spoil management, and all broker HQ + retail coverage execution

   

• Lead weekly business cadence and Monthly Business Reviews to ensure delivery of sales, volume, and operational KPIs across multiple agencies

   

• Manage channel budgets (trade, overhead, selling expense) and implement Commercial Policy (cash terms, swell, rate harmonization, 1N→3N)

   

• Represent Ferrero at major industry events and operate as a senior leader influencing Channel, Marketing, Supply Chain, Finance, and Trade Marketing

   

• Build, coach, and develop a high‑performing 30+ person team; enhance talent strategy, bench strength, and leadership capability

   

• Lead Commercial PS1 (NSV/volume/GM forecasts) and PS3 development for the channel

   

• Support integration of acquired businesses and drive continuous improvement in cross‑functional processes and ways of working

About You:

• Minimum of 15 years of experience

   

• Bachelors Degree required – Master’s / MBA is a plus

   

• Proven sales leader with Grocery industry expertise leading large teams, track record of delivering financial results, & building customer relationships at senior levels

   

• Demonstrated key / national account experience & category mangement in Grocery channel

   

• Strong financial acumen in Trade Fund & P & L Management

   

• Strong communication skills and follow-up to influence company and brand strategies / tactics

   

• Expertise in customer JBP / internal sales planning