Head of Growth

Our Mission:Technology for the $130-billion pet industry is so antiquated, and it has caused large frictions for the pet economy to progress. This must be fixed. We can contribute to the pet industry's progress by empowering everyone in the pet community. We strive to build the most trustful, impactful, yet simple-to-use solutions for everyone in this space, help them thrive, and make their dreams come true.
Our Team:To build the best product and service, we need the best talent. So we strive to find and assemble the best team we could ever build. Everyone is so passionate, talented, and extremely customer-focused.
Our Culture:Every day, we ask ourselves: what if MoeGo disappears tomorrow? Would that be a big difference to our customers? We are not interested in being another normal alternative in the market. Our motivation is to discover and solve a series of real, impactful problems, to elevate the standard to an entirely new level.
We strive to drive changes for the better.
The Job:MoeGo has grown successfully from relying on organic and community-led growth. To reach new stages of growth MoeGo needs to expand its acquisition channels and optimize existing ones. This is where you come in. As MoeGo's Head of Growth, you will play a pivotal role in growing the company, scaling, and building acquisition channels. You will build and optimize the tech stack to support this growth. You will build and manage the acquisition strategy, planning, buying, budgets, and execution across all of our channels, including search (SEO, content), social media, community, events, and growth-led products.
What you will do:- Develop and implement a data-driven growth strategy that aligns with the company's vision and goals- Build Growth and DemandGen functions- Analyze market trends and competitive landscape to inform decision-making and optimize performance- Campaign Management - construct marketing programs, and successfully create and roll-out highly-targeted and broad demand generation programs- Conversion Rate Optimization - own objectives across the marketing funnel - From lead interest to SQL - track and optimize performance at each stage in the funnel, and create a predictable demand generation engine. Continually optimize to ensure CAC is in line with ROI goals.
Who you are:- Expert in digital marketing, including SEO, PPC, lead scoring, nurturing programs, list management, segmentation, and targeting.- Demonstrable success delivering earned (SEO/SEM, website, email), paid (PPC, event sponsorships, social), owned channels (web, webinar, podcast) demand generation programs.- Built DemandGen and Growth functions from scratch, track record of delivering successful growth strategies- 7+ years of experience in demand generation in B2B Enterprise space, ideally in SMB and Mid-Market segment- Analyzed and optimized conversion rates across the sales and marketing funnel (including building attribution models) and build systems to support this analysis and conversion - Highly quantitative with a strong understanding of data.- Proficient in marketing automation platforms (HubSpot, Marketo) and CRM systems (Hubspot, Salesforce)- Self-motivated and results-driven with growth mindset- Bachelor's degree in business, marketing, or quantitative field required; Master's degree preferred👋 The ideal candidate will be extremely entrepreneurial, with a strong track record of driving growth and revenue for SaaS companies. This position reports directly to the CRO/founder, and requires extensive collaboration with content marketing and sales.