Senior Director, Campaign Marketing

Job Description

What you'll be doing:

At Zendesk, we’re committed to building software that fosters better customer and employee experiences. Reporting to the Vice President of Campaign Marketing, we are seeking a world-class storyteller with a keen understanding of how to fuse customer insights with a storytelling approach that drives business growth. In this role, you will create the content to equip sellers for 1:1 customer conversations as well as scaled content for global campaigns that drive demand. As a senior member of the marketing leadership team, you will collaborate closely with cross-functional marketing teams to align plans with overall business goals.

Key Responsibilities: 

Audience Marketing: 

• Be the expert on key audiences and their characteristics across segments and industries

• Lead creation of positioning & messaging to engage audiences and drive them to action

• Build high performing assets for various channels including in person engagements, digital, social, events, content marketing  

Innovation and Trends: 

• Be a trendsetter that innovates in marketing and is ahead of the curve on emerging technologies and industry best practices

• Champion innovative ideas and strategies that keep the brand at the forefront of the market

• Foster a culture of ideation and experimentation where employees approach their work with a test and learn mindset

Leadership: 

• Educate the Integrated Marketing organization about key audiences and inspire stronger customer-focus in all asset creation

• Provide clear direction on assets and information needed to drive customer action and every phase of the funnel, whether sales-assisted or self-serve motion

• Model a collaborative and innovative team culture where employees are excited to come to work and feel a sense of belonging 

  

Cross-Functional Collaboration: 

• Build strong partnerships with senior leadership across the Sales and Marketing organizations to create visionary plans and drive strong execution globally

• Present marketing strategies, campaign results, and recommendations to executive leadership and other stakeholders

• Clearly articulate the value of impact of marketing initiatives to key stakeholders   

 

Data-Driven Insights: 

• Leverage data analytics and market research to continuously assess content effectiveness, customer behavior, and market trends

• Use insights to refine strategies, optimize campaigns, and create a culture of data-driven decision-making

  

Qualifications: 

• 15+ years in Marketing 

• Demonstrated experience in storytelling and product marketing

• Successful track record of building strong stakeholder relationships and the ability to influence  

• Intellectual curiosity coupled with humility

• Structured problem solving and excellent communication skills 

• Experience at fast growing and scaled B2B Tech companies 

 

Where We Work:

In this role, you’ll work primarily remotely with the support of a dynamic and caring team. We’ll provide you with the digital tools and experiences to be together–even when we’re apart. Being digital first doesn’t mean we’re digital only. You’ll also have the flexibility to join us at a Zendesk workspace, in one of our Zendesk offices or our flex office spaces. We will bring our people together on occasion to connect, collaborate, learn, or celebrate in person.

#Remote

#LI-JM7

The US annualized base salary range for this position is $184,000.00-$276,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives.

The intelligent heart of customer experience
Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love. We advocate for digital first customer experiences—and we stick with it in our workplace. Over 5,000 employees worldwide are collaborating from kitchen tables, home offices, coworking spaces, and Zendesk workspaces to make one team.

Zendesk is an equal opportunity employe