Description

Summary:

The Senior Manager - CML Demand & Lead Generation is responsible for orchestrating and leveraging a complex mix of marketing tools, industry market knowledge, and communications strategy expertise to strategize, develop, and execute on omni-channel demand and lead generation programs that drive new revenue opportunities for various commercial banking segments and advance business objectives. This includes leading a team of demand and lead generation managers and their direct reports.

Duties and Responsibilities:

• Team Management & Leadership: Responsible for managing a team of Demand & Lead Generation Managers and their direct reports, providing mentoring, training, and support to lead the team toward achieving organizational goals. Requires serving as a “player/coach” to manage end-to-end demand & lead generation campaigns for assigned business segments, while also managing the supervision, training, resource management, priority delegation, performance reporting, and mentorship required for Demand & Lead Generation Managers to successfully manage their own campaigns and direct reports. Also requires assisting the Head of Demand & Lead Generation with interviewing, hiring, and onboarding new team members as needed.
• Strategy Innovation, Development & Execution: Collaborate with the Head of Demand & Lead Generation and various key stakeholders across the commercial bank to generate, strategize, develop, and execute on of a range of demand and lead generation initiatives to generate new revenue opportunities for the commercial bank, such as prospect nurturing campaigns, SEO, content marketing, digital marketing, and press/media strategies. Stay updated with the latest Demand & Lead Generation technologies and trends. Generate and propose strategy improvements to Head of Demand & Lead Generation and communicate learnings & process enhancements to Demand & Lead Generation team. Experiment with innovative approaches to enhance demand generation efforts and rapidly standardize scalable processes to optimize results.
• Content Publication & Distribution: Oversee and manage content publication and distribution efforts by Demand & Lead Generation Managers and their direct reports. Collaborate with assigned industry teams and Capstone’s Market Intelligence Team to advance the firm’s thought leadership by strategizing and publishing SEO-optimized reports, blog articles, whitepapers, press releases, deal announcements, client testimonials, and case studies to capstonepartners.com and implementing the distribution and promotion of such to increase lead generation through website visits and creating calls-to-action on the website to capture lead information for strategic use in future nurturing. Responsible for ensuring that all content published publicly has been copyedited for quality assurance and has received required approvals from compliance and legal prior to publication.
• Press Strategy and Management: Working with the Head of Demand Generation, assist in the planning and execution of Capstone’s press and media strategy. Supervise and mentor the Lead Generation Manager, Capstone Brand & Media and serve as the Chief Editor for outgoing press releases written by other firm members. Optimize and oversee the tracking of and reporting on all Press & Media efforts.
• Email Lead Gen Management: Oversight of all outbound email campaigns for industry investment banking teams in support of ongoing prospect and contact nurturing, to include providing input on segmentation strategy, email design, and content writing to increase engagement and exceed set KPIs.  Personally, craft and execute end-to-end campaigns in HubSpot for assigned banking teams and commercial segments, including mailings for reports/articles published, trade show appearances, deals announcements, and other touchpoints as needed. Regularly strategize and conduct A/B or multivariate tests on emails to optimize campaign performance, updating email templates as needed, as well as providing guidance to Demand & Lead Generation Managers on conducting their own testing initiatives. Requires providing training and mentorship for Demand & Lead Gen Team members on advanced copywriting strategy & stills to customize persuasive copy for each audience for maximum effectiveness and engagement.
• Audience Building: Strategize and manage audience building and segmentation for assigned i