AM Overseas Indian Business

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Business Descriptor

Within International Wealth and Premier Banking (IWPB), we serve 41 million customers globally, including 6.7 million who are international, from retail customers to ultra high net worth individuals and their families. We help our customers to take care of their day-to-day finances and to manage, protect and grow their wealth. Our international network and breadth of expertise enable us to deliver on HSBC’s purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our key areas of operations include Retail Banking and Wealth Management, Asset Management, Global Private Banking and Insurance.

 

Job Introduction

 

The role holder will be responsible for the Banking proposition management initiatives, with a primary focus on performance management. The NRI business seeks to enhance the Group’s share of wallet from the Non-Resident Indian (NRI) community. The key focus of this role is to enhance the customer experience ensuring International Service standards are high, and by joining up with overseas entities in key markets to make HSBC more relevant to the NRI community. The key focus of this role is to develop, grow and establish the NRI Proposition, by significantly increasing the International Customer base (NRI/PIO) in INM through varied activities such as identifying new geographies to implement the NRI business model, introducing new models for customer acquisition overseas.  

 

• To manage cross border proposition and process 

• To own client life cycle management and client communication to increase client experience 

• To drive business metrics and delivery through branches, contact center and RMs. 

• To work closely with overseas HSBC entities, teams and branches to enhance the International proposition.   

• To work closely with control, compliance, operations etc., teams to create/enhance customer journeys, processes, product offering in adherence to cross border framework and local regulatory guidelines.  

• Manage BAU activities, reporting’s, control checks etc. 

• To conduct portfolio analytics to drive business objectives and efficacy across channels  

• Stakeholder management is a key to the role requirement both global as well as local. Strict adherence with Group strategy/policies, managing approvals/changes & maintain operational control. 

• To be open, connected, and dependable and act with courageous integrity at all times. Full compliance with internal policies, procedures and compliance requirements 

 

Role Context 

 

HSBC is one of the largest foreign Banks in India with a strong personal banking franchise and considerable brand equity. Our main competition is from other foreign Banks like Citibank, Standard Chartered and also strong competition from Private Indian Banks like ICICI Bank. NRI customers are a very attractive target for deposits, home loans and investment products. To leverage on this, the Group seeks to facilitate the easy delivery of NRI banking services from country to country for our valued HSBC Premier, existing and prospective customers, against a backdrop of increasing competition for this customer segment. As the VP NR Channels the jobholder is expected to demonstrate the following characteristics: 

• Enhancing customer experience by ensuring that International Service standards are high, and by joining up with overseas entities in key markets to make HSBC more relevant to the NRI community.          

• Initiating and overseeing various business development initiatives targeting new customer acquisition,  

• Responsible for driving initiatives for improvement in processes and operations with the aim of strengthening operational controls and carrying out process improvements. 

• Ability to interact with relevant functional departments (Compliance, Legal, Marketing and Product areas) 
• Insightful understanding of local competitor strategies. Ability to position and differentiate the NRI Proposition from competitors. 
• The job