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Senior Product Marketing Specialist
ASUSUnited Statesfull_timeVerifiedPosted 26 Jun 2025
💰 $130,000/yr($80,000/yr – $130,000/yr)
About the role
Job Description Overview: The Senior Product Marketing Specialist’s role is to facilitate and execute product GTM (go-to-market) strategy and day-to-day operations, perform market research and analysis, as well as co-work with other marketing teams for campaign execution. Lead ATL and vertical-market marketing and execution strategy to increase ASUS’s market share in both consumer and commercial fields. The Senior Product Marketing Specialist will assist in defining consumer product-marketing strategy, develop and execute demand-generation programs, and create marketing tools to aid the sales process. This role will establish alignment with internal marketing, sales, and product-management teams, as well as build influence across key stakeholders. Essential Duties and Responsibilities:
- Facilitate product-marketing strategy that supports organizational brand goals throughout the marketing and sales funnel, including increasing brand relevance, favorability, and preference
- Establish a scalable curation process to identify opportunities across products and services that reflect ASUS’s key themes and priorities and are consistent with brand style and tone
- Work with social and digital production teams to project-manage cross-channel content-marketing programs and content-optimization efforts
- Interpret product briefs, assignments, opportunities, and cross-promotional activations aligned to the brand strategy and transform them into impactful, engaging content
- Collaborate with internal stakeholders to manage MDF with a critical eye on ROI and its end-to-end process, including creation of MDF plans, approvals, briefing and content creation, and POE collection/approval
- Execute marketing plans (owned or paid) with KPIs in mind; analyze results and optimize.
- Develop channel-wide demand-generation campaigns or programs, promote to external stakeholders, and track results
- Be knowledgeable in the hardware/product range and marketing requirements
- Be responsible for managing the marketing budget and approval processes
- Maintain good attendance and punctuality
- Ability to work confidently in a rapidly changing, fast-paced, and results-oriented corporate environment where a high degree of flexibility is required
- Excellent written and verbal communication skills in English
- Experience developing and executing go-to-market (GTM) plans
- Strong understanding of marketing campaign strategy and performance metric
- Eagerness to learn and openness to feedback; highly coachable with a growth mindset
- Works well in a team environment; values collaboration and collective success
- Bachelor’s degree in Marketing, Business, or a related field
- 5+ years of product marketing experience within the tech industry
- Proficiency with Microsoft Office Suite (Excel, PowerPoint, Word), Adobe Creative Suite, and Salesforce is a plus
- Personal interest in PC building, hardware, or related tech hobbies
- Hybrid Role (3 days in office per week)
- Typically works in an office environment
- Requires sitting, operating a computer keyboard, telephone and other office equipment for extended periods of time
- May involve up to 10% domestic travel and occasional international travel to meetings, events, and conventions
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