Jobs and Careers
BR
Senior Digital Content Specialist
Brooks RunningUS, Remote, United StatesRemotefull_timeVerifiedPosted 3 Jul 2024
💰 $103,004/yr($60,206/yr – $103,004/yr)
About the role
Who We Are:
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line. Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation. Our brand values help bond us together and drive our success: · Runner First We act in the best interest of the runner · Word is Bond We do what we say we’ll do · Champion Heart We give our all in everything we do · There is no “I” in RunWe stay generous with our humanity · Keep MovingWe find ways to move every day, because joy is kinetic! We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.
Your Job: The purpose of the Guru Program at Brooks is to build brand affinity, create impactful retail x Brooks experiences, and drive sales with retailers and runners all over the U.S. Through retail events, product seeding, staff education, digital content, rapport-building, and strategic sales initiatives, the Gurus supports Brooks’ retail partners to ensure business success and growth. As the Senior Digital Guru Specialist, you will play a key role in taking our digital presence to new heights. Our ideal candidate will have a passion for digital technologies, exceptional analytical skills, an ability to manage multiple projects, and a creative mindset to innovate in the ever-evolving digital landscape. You will oversee, create, and implement digital content (videos, graphics, copywriting, images, PowerPoint presentations, social media content, & more)for internal and external stakeholders that educates, entertains, and increases Brooks’ brand awareness. All digital content will directly tie back to the Guru strategic game plan and Brooks’ marketing calendar. In this role, you will oversee content, seeding, and the overall organization of 3rd party retail associate training platforms like Myagi, ExpertVoice, and Outdoor Prolink. This includes engaging with users, commenting, and leading discussion forums, and creating contests to keep users excited and engaged with the brand. You will work collaboratively with the Digital Guru Program Manager and Guru Supervisors to continually educate Gurus and set the standard for excellent content creation & production within the Guru Program. This includes leading in-person and virtual training sessions and, at times, working 1:1 with Gurus to optimize digital projects and initiatives within their territory.
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line. Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation. Our brand values help bond us together and drive our success: · Runner First We act in the best interest of the runner · Word is Bond We do what we say we’ll do · Champion Heart We give our all in everything we do · There is no “I” in RunWe stay generous with our humanity · Keep MovingWe find ways to move every day, because joy is kinetic! We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.
Your Job: The purpose of the Guru Program at Brooks is to build brand affinity, create impactful retail x Brooks experiences, and drive sales with retailers and runners all over the U.S. Through retail events, product seeding, staff education, digital content, rapport-building, and strategic sales initiatives, the Gurus supports Brooks’ retail partners to ensure business success and growth. As the Senior Digital Guru Specialist, you will play a key role in taking our digital presence to new heights. Our ideal candidate will have a passion for digital technologies, exceptional analytical skills, an ability to manage multiple projects, and a creative mindset to innovate in the ever-evolving digital landscape. You will oversee, create, and implement digital content (videos, graphics, copywriting, images, PowerPoint presentations, social media content, & more)for internal and external stakeholders that educates, entertains, and increases Brooks’ brand awareness. All digital content will directly tie back to the Guru strategic game plan and Brooks’ marketing calendar. In this role, you will oversee content, seeding, and the overall organization of 3rd party retail associate training platforms like Myagi, ExpertVoice, and Outdoor Prolink. This includes engaging with users, commenting, and leading discussion forums, and creating contests to keep users excited and engaged with the brand. You will work collaboratively with the Digital Guru Program Manager and Guru Supervisors to continually educate Gurus and set the standard for excellent content creation & production within the Guru Program. This includes leading in-person and virtual training sessions and, at times, working 1:1 with Gurus to optimize digital projects and initiatives within their territory.
Your Responsibilities:
- Create, Edit, & Publish Content
- Create, edit, & publishcompellingdigital content such as videos, graphics, and copy to engage and educate relevant audiences, ranging from retail associates to cross-functional teams within Brooks
- Capture content during key retail moments (ex. Global Running Day at Fleet Feet) to create engaging video recaps that can be used at sell-ins and beyond
- Create, edit, and publish videos for retailers to use on their websites and social channels
- Through compelling content, build Brooks’ brand awareness with self-service and emerging retailers
- Capture and analyze the appropriate data/metrics and KPIs (Key Performance Indicators) to measure the effectiveness, reach of content, and provide insights for continual improvement
- Maintain a strong understanding of our retail partners and associates to effectively tailor digital strategies that resonate with their needs and preferences
- Conduct research to identify new opportunities for digital growth and expansion
- Manage the editorial calendar and content creation for retail associate training platforms (ex Myagi,ExpertVoice)
- Build and maintain virtual communities through consistent commenting, conversations, and contests
- Work in collaboration with Digital Guru Program manager to develop strategies and plans to help have the most impact with our key retailers on ExpertVoice: Expert Collective, Communities, Reviews, etc.
Apply for this role
Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.
Apply Now →Generate Application KitFree account required — sign up in 30s