Engineering Manager (Data Marketing) - Betnacional, Hybrid

Engineering Manager (Data Marketing) - Betnacional, Hybrid

About Betfair Romania Development​:

Betfair Romania Development is the largest technology hub of Flutter Entertainment, with over 2,000 people powering the world’s leading sports betting and iGaming brands. Exciting, immersive and safe experiences are delivered to over 18 million customers worldwide, from our office in Cluj-Napoca. Driven by relentless innovation and commitment to excellence, we operate our own unbeatable portfolio of diverse proprietary brands such as FanDuel, PokerStars, SportsBet, Betfair, Paddy Power, or Sky Betting & Gaming.

Our Values:

The values we share at Betfair Romania Development define what makes us unique as a team. They empower us by giving meaning to our contributions, and they ensure that we consistently strive for excellence in everything we do. We are looking for passionate individuals who align with our values and are committed to making a difference.

Win together | Raise the bar | Got your back | Own it | Positive impact

About the Brand:

Founded in 2021, Betnacional was among the first betting platforms to secure a definitive operating license in Brazil. Known for its speed, innovation, and strong connection with Brazilian players, Betnacional combines cutting-edge technology with a deep understanding of the national market. In 2025, Betnacional together with Betfair Brazil have established Flutter International’s fifth region: Flutter Brazil.

Role Overview:

We are building a Martech & Growth Intelligence organization and looking for a Engineering Manager to lead this journey. This role is ideal for someone with deep expertise in data-driven growth, customer engagement, and marketing technology, preferably with hands-on experience in iGaming, sports betting, and online casino. You will act both as a technical reference and as a strategic leader, driving projects that impact acquisition, retention, and monetization at scale — creating impact in areas such as referral programs, bonus engines, cashback, payback optimization, campaign effectiveness, customer segmentation, churn reduction, and personalized offers.

Key Responsibilities:

• Lead and mentor a multidisciplinary team of engineers and data specialists focused on Martech solutions.
• Design and scale systems for: Referral and affiliate programs, Bonus and promotion engines, Cashback and payback optimization, Customer lifecycle management (onboarding, engagement, reactivation), Segmentation and personalization of campaigns, A/B testing frameworks and marketing attribution models, LTV, CAC, ROI and cohort analysis for marketing decisions
• Ensure scalability, accuracy, and observability of Martech pipelines in production.
• Partner with product, growth, marketing and compliance teams to balance business goals, user experience, and regulatory needs.
• Oversee the adoption of AWS, Databricks, Python, PySpark, and Martech platforms as core technologies.
• Foster a culture of experimentation, accountability, and ROI-driven decision-making.

Skills, Capabilities & Experience Required:

• Strong track record in Martech, growth engineering, or data-driven marketing.
• Hands-on expertise in building and scaling: referrals, bonus systems, cashback/payback models, campaign optimization, and personalization engines.
• Proven experience in iGaming, sports betting, or online casino is mandatory.
• Experience leading and developing high-performing engineering or data teams.
• Solid knowledge of Python, PySpark, Databricks, and AWS (or equivalent stack).
• Excellent communication skills and fluency in English (spoken and written).
• Ability to work in a global, distributed environment.

Nice to Have:

• Experience with MLOps applied to marketing models (e.g., campaign optimization, recommendation, uplift modeling).
• Familiarity with marketing automation and attribution platforms (Braze, Salesforce Marketing Cloud, Adjust, AppsFlyer, etc.).
• Comfort in executive-level communication and influencing decision-making.
• Understanding of compliance and regulatory aspects in bonus, cashback, and referral systems.

Benefits:

• Hybrid & remote working options

• €1,000 per year for self-development

• Company share scheme

• 25 days of annual leave per year

• 20 days per year to work abroad

• 5 personal days/year

• Flexible benefits: travel, sports, hobbies

• Extended health, dental and travel insurances

• Customized well-being programmes

• Car