Marketing Campaign Manager

Company Description

Why Wellmark: We are a mutual insurance company owned by our policy holders across Iowa and South Dakota, and we’ve built our reputation on over 80 years’ worth of trust. We are not motivated by profits. We are motivated by the well-being of our friends, family, and neighbors–our members. If you’re passionate about joining an organization working hard to put its members first, to provide best-in-class service, and one that is committed to sustainability and innovation, consider applying today! 

Learn more about our unique benefit offerings here. 

Want to know more? You can learn about life at Wellmark here.

Job Description

Wellmark Blue Cross and Blue Shield is looking for a Marketing Campaign Manager to join our team, supporting both marketing campaign execution and operational communications that are essential to our member, employer, agent and business partner experience.

Wellmark is looking for a Marketing Campaign Manager to join their team to focus on B2B and sales distribution channels.

As a Marketing Campaign Manager, you will manage end-to-end execution of marketing campaigns and initiatives to increase account and membership growth and retention across Wellmark’s lines of business. The primary focus will be on Wellmark’s B2B and sales distribution channels. You will provide strategic input into development of marketing campaigns and programs, sales enablement materials and manage execution of integrated campaigns and initiatives to achieve planned goals, while meeting timelines and budgets.

Ideal candidates will have experience in B2B and sales distribution marketing, consumer marketing, and/or operational communications, preferably within the insurance, health care or financial service industries. You have a demonstrated history of successful campaign management experience as it relates to the execution of marketing programs or operational communications. You have the ability to balance exceptional campaign management, attention-to-detail, and cross-functional collaboration—while being energized by both structured operational workflows and creative, strategic marketing initiatives. If this sounds like you, apply today!

Qualifications

Required:

• Bachelor's degree in Marketing or related field, or direct and applicable work experience.
• Minimum of 4+ years of experience in consumer marketing, digital marketing, operational communications, or related field, including previous work developing and executing measurable marketing programs and initiatives.
• Strong project management skills.
• Strong attention to detail and accuracy.
• Demonstrated knowledge of marketing and promotion strategies, with an emphasis on product and service positioning, concept development or tactical execution.
• Data-driven mindset and strong analytical skills to plan and measure marketing performance.
• Proactive, self-starter and someone who thrives in a high-energy, fast-paced, ever-changing, collaborative environment.
• Strong verbal and written communication skills. Must articulate information accurately to internal and external stakeholders, including leadership, as well as represent Wellmark’s brand with professionalism. Demonstrates sound judgment, critical thinking, and poise in all situations.
• Excellent organizational skills with the ability to prioritize workload.
• Advanced ability to cultivate peer and key stakeholder relationships in order to influence others and drive results. Demonstrated ability to collaborate cross-functionally.
• Proficiency with MS Office – e.g., Outlook, Word, Excel, PowerPoint.

Preferred:

• Health insurance experience and/or experience selling consumer insurance products.
• Experience working with third-party sales channels as a growth driver.
• Experience in digital marketing programs and related tools/software, especially Adobe Experience Cloud (Marketo, CJA, WorkFront, etc.).
• Experience in operational communications, including flawless execution of direct mail.

Additional Information

a. Collaborate with Marketing and Corporate Communications teams and agency partners to plan multi-channel campaigns and bring them to life across channels and programs. Evaluate plans for schedule, scope, budgets, deliverables and delivery of defined objectives and goals.

b. Lead the campaign execution for all assigned initiatives, working to meet defined goals and objectives. This includes: 1) initiating development of creative and seeing it through completion; 2) being a point of reference for any tactical de