Advisor Marketing Senior Manager

<h1><strong>Advisor Marketing Senior Manager&nbsp;</strong></h1> <p>at SmartAsset&nbsp;</p> <p>Remote, Contiguous United States</p> <p><strong>About SmartAsset</strong></p> <p>SmartAsset is an online destination for consumer-focused financial information, educational content, personalized calculators, and tools. Our mission is to help people make smart financial decisions, reaching an estimated 23 million people each month through our educational content, publishing partners, calculators, and tools.*</p> <p>To extend that mission, we also operate the SmartAsset Advisor Marketing Platform (AMP), which helps connect consumers with participating fiduciary financial advisors. SmartAsset has been recognized as a 2025 ThinkAdvisor Luminaries winner in the Firm Award - Product or Service Innovation category and was ranked #2574 on the Inc. 5000 list in 2023. SmartAsset has also been featured on Y Combinator's list of Top Companies.** In 2021, SmartAsset completed a $110 million Series D funding round that valued the company at over $1 billion.</p> <p>*Based on average monthly reach data for 2025 across SmartAsset-owned properties and publishing partners.</p> <p>**Other than application, licensing, or similar administrative fees, SmartAsset did not provide compensation in connection with the referenced awards or recognitions.</p> <p><strong>About the Role</strong></p> <p>SmartAsset is hiring a Senior Manager of Advisor Marketing to develop and execute the programs that generate demand for the Advisor Marketing Platform. This person will lead advisor-facing positioning, messaging, integrated campaigns, partnerships, webinars and events, content, and channel strategy across priority segments including RIAs, hybrid advisors, and broker-dealers.</p> <p>The Senior Manager of Advisor Marketing will work as a peer to the Senior Marketing Operations Manager. Together, the two roles will co-own Marketing Qualified Lead (MQL) and Sales Accepted Lead (SAL) growth. Advisor Marketing will lead the programs, market strategies, messaging, and offers that create demand, while Marketing Operations will lead the systems, data, automation, measurement, and lead-management processes that allow that demand to scale and convert.</p> <p>This is a hands-on, outcome-accountable role for a marketer who can move fluidly between strategy and execution, turn advisor and sales insights into compelling programs, and continuously improve performance through structured experimentation.</p> <h2><strong>Responsibilities</strong></h2> <ul> <li>Co-own MQL, SAL, and advisor pipeline growth targets with the Senior Marketing Operations Manager and leadership, with clear accountability for the marketing programs and market inputs that drive those outcomes.</li> <