Senior Manager, Retail Marketing, US Commercial

The Role

As the Senior Manager of Retail Marketing for Moderna’s US Commercial team, you will manage the execution of retail marketing strategies while supporting broader retail marketing initiatives. Reporting to the Director of Retail Marketing, you will play a critical role in driving the visibility and impact of Moderna's products in the retail space, working closely with cross-functional teams and external retail partners to ensure consistency and alignment with overall brand and business goals.

Here’s What You’ll Do

• Execute and Refine Retail Marketing Strategies: Implement retail marketing initiatives that elevate product awareness and support sales performance across digital, print, and in-store channels.

• Market and Customer Insights: Conduct targeted market analysis to gather insights into trends, competitor activities, and customer preferences, helping refine retail strategies.

• Cross-Functional Collaboration: Partner with sales, product, and other marketing teams to ensure cohesive and coordinated marketing efforts across all retail touchpoints.

• Campaign and Budget Management: Develop and manage promotional campaigns, maintaining fiscal responsibility and optimizing marketing spend for maximum impact.

• Support Sales Enablement: Create and distribute training materials and sales tools to empower the sales team to maximize their effectiveness in the field.

• Compliance and Ethics: Ensure all marketing activities adhere to industry regulations and reflect Moderna’s commitment to ethical standards.

• Performance Monitoring: Regularly analyze and report on the effectiveness of retail marketing initiatives, using data-driven insights to guide adjustments and future strategy.

• Retail Partnership Management: Develop relationships with retail partners, tailoring marketing approaches to align with their goals and customer engagement strategies.

• Product Launch Support: Assist in planning and executing marketing activities to support product launches, aligning with retail and brand standards.

Here’s What You’ll Need (Minimum Qualifications)

• 6+ years of pharmaceutical or healthcare marketing experience, including at least 1 year in retail pharmacy or retail marketing.

• Bachelor’s degree in Marketing, Business, or a related field.

• Proven skills in content development, campaign management, and budget optimization.

Here’s What You’ll Bring to the Table (Preferred Qualifications)

• Experience with digital marketing and innovative channels, including digital retail or influencer marketing.

• Strong analytical skills, with experience leveraging data to inform marketing decisions and optimize strategy.

• Ability to collaborate with cross-functional teams, including sales, legal, and regulatory departments.

• Solid project management abilities, capable of handling multiple projects simultaneously.

• Relationship-building skills with a customer-centric mindset.

• A desire to make an impact as part of a high-growth, transformational company that is Bold, Relentless, Curious, and Collaborative.

• This role is expected to be in office 70% of the time with flexibility to work from home up to 30%.

Moderna is pleased to provide you and your family with a comprehensive and innovative suite of benefits, including:

• Highly competitive and inclusive medical, dental and vision coverage options
• Flexible Spending Accounts for medical expenses and dependent care expenses
• Lifestyle Spending Account funds to help you engage in personal enrichment and self-care activities
• Family care benefits, including subsidized back-up care options and on-demand tutoring
• Free premium access to fitness, nutrition, and mindfulness classes 
• Exclusive preferred pricing on Peloton fitness equipment
• Adoption and family-planning benefits
• Dedicated care coordination support for our LGBTQ+ community
• Generous paid time off, including:
  •    Vacation, sick time and holidays
  •    Volunteer time to participate wi