Principal Content Strategist

Additional Location(s): US-MN-Maple Grove

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.                

 

Boston Scientific is seeking a Principal Content Strategist who is passionate about creating innovative, compelling, and motivating customer-centric content experiences while driving organizational capabilities forward. This role represents an exciting opportunity to initiate, develop, and execute meaningful content experiences, with a shared focus on operational processes and workflows, that engage and motivate existing and physicians and other healthcare professionals (HCPs).

 

The Principal Content Strategist is passionate about understanding the intersection of our customers’ needs and the relevant, useful stories that capture their attention and motivate them to enrich their understanding of our offerings. This individual must have a take-charge spirit to collaborate cross-functionally and translate business and marketing objectives into effective communication and measurable content strategies across a wide array of channels. Additionally, this role will work closely with the Digital Experience team to ensure content aligns to channel best practices and to drive consistent implementation of optimization recommendations. This is a role for a highly seasoned individual contributor leader who can think strategically, while also rolling up their sleeves to drive key execution of the set strategies. The role requires a vision and roadmap for content creation, distribution, and optimization to ensure consistency and alignment with overall business objectives.

 

Qualified candidates are fluent in today’s digital marketing ecosystem and how to apply strategic planning and content development for the holistic experience. Key areas include, but are not limited to, Website, Email, Programmatic Advertising, Organic and Paid Social, Marketing Automation, and other capabilities within omnichannel marketing.

 

This opportunity is a hybrid role from our Maple Grove, MN office location, with occasional travel to Arden Hills, MN location.

 

Your responsibilities will include:

• Identify key points of differentiation, reasons to believe and benefits-driven messaging themes through partnership with product marketing. ​
• Lead cross-functional collaboration to establish consensus on program content strategy, target audience communication journey and measurable content goals as informed by data and research.
• Implement a content governance framework and calendaring process to gather and maintain consistency, quality, and relevance across all content assets.
• Develop content strategies, governance framework, and editorial calendar that outlines the types of content to be created, distribution channels, publishing cadence, and measurement criteria, while establishing functional content management foundations.
• Develop a proposed high-level budget for content creation in partnership with the Omnichannel Managers and Di