Media Director, Performance Analytics

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

Who we are looking for:  

We’re looking for an experienced Performance Media Analytics Director to help clients and internal agency teams establish a data-driven culture of measurement. This person will support internal VML audiences and our client stakeholders. They will help analyze the data available to determine the appropriate next steps for providing the most relevant information to stakeholders for business and marketing decisions 

What you’ll do:  

• Recommend, prepare, monitor and evaluate key conversion metrics and KPI dashboards by analyzing patterns, usage and trends 

• Show exemplary communication and presentation skills with strong business acumen to understand strategy, interact with clients and present actionable findings 

• Educate clients about media insights and campaign efficiencies 

• Structure analytical problems, extract and analyze data, and present findings to clients 

• Demonstrate problem-solving ability with emphasis on drawing inferences with data 

• Understand the conversion rate optimization path and the indicators of it 

• Contribute to client’s direction and strategy and influence decision-making based on information gained from deep-dive and ad hoc analysis 

• Provide leadership/mentorship of analysts, including providing thought leadership, analyses ideation and professional guidance 

  

Who you are: 

• Able to effectively communicate verbally and in writing 

• Able to listen to stakeholders and provide solutions 

• Passionate about a culture of measurement 

• Detail-oriented and thorough 

• Analytical and decisive 

• Business-savvy and team-oriented 

• Strong work ethic and integrity 

• Expert knowledge in media metrics, dimensions and key performance indicators 

What you’ll need:  

• 8-10+ years relevant experience with 3+ years experience in media analytics, business intelligence, marketing analytics or other highly quantitative field 

• Agency experience required, 

• Experience with Omnichannel analytics (Search, Social & Programmatic) required 

• Experience in data analysis and report generation, using analytics tools like Tableau, PowerBI and Datorama 

• Expert understanding of digital marketing, interactive marketing concepts and strategies 

• Experience working independently and self-managing projects to deliver results supporting multiple stakeholders 

• Experience with predictive analytics and CRM applications is a plus 

• Experience effectively managing projects that support multiple clients and stakeholders 

• Expert level knowledge of Microsoft Excel and PowerPoint and demonstrated experience in modeling, analysis, research and presentation creation 

What we offer:  

• Passionate, driven people | We champion a