Growth Marketing Lead, SMB, Afterpay & Cash App

Company Description

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.

To solve this problem, we expanded into software and built integrated solutions to help sellers sell online, manage inventory, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

Job Description

The SMB Growth Marketing team is responsible for growing Afterpay and Cash App Pay’s merchant base. As Growth Lead for Afterpay and Cash App Pay SMB, you'll set and execute the growth strategy for converting SMBs into the Afterpay ecosystem globally. You’ll lead a team of 1 growth marketers, working together to create our overarching growth strategy including driving greater conversion in our onboarding funnel, increasing revenue for our merchant base post-acquisition, and defining cross-sell and upsell opportunities. You’ll partner with numerous teams including Product, Product Marketing, Lifecycle, Sales, Account Management, Lead Gen, SEO, Strategy, Finance, and Data Science to achieve your goals. This role will work most closely with our Afterpay (Marketplace) Product, Sales and Account Management teams to scale the SMB Business. 

Responsibilities:

• Develop and implement a conversion funnel strategy for Afterpay that attains its growth goals in each international market that Afterpay has a presence in.
• Drive growth per merchant post-acquisition, managing seasonal campaigns, incentives strategies and education initiatives.
• "Own the numbers". You will understand what's happening with our business in each market, socialize this understanding and insight both in standing reporting forums and reflexively.
• Evolve the team to a more "full funnel" way of attracting, growing, retaining, and creating advocates out of our merchants.
• Inspire and ensure a proper cadence of high value experimentation and testing in our growth marketing efforts.
• Be relationship and stakeholder focused; you will be asked to work closely and productively with multiple other teams and stakeholder management skills with the senior leadership in our organization are crucial.
• Be an entrepreneurial and visionary growth marketing lead like sparking ideas around both initiatives/experiments/pilots and process improvement.

Qualifications

• 10+ years of experience in a growth or marketing capacity, with demonstrated experience developing and analyzing marketing campaigns (email, push, in-app, in-store)
• Previous experience working in the technology sector, ideally within a two- or three-sided marketplace
• Experience leading a cross-functional pod to hit company goals 
• Strategic and analytical thinker, with deep experimentation experience and mindset with a proven track record of executing A/B tests, optimizing campaigns and translating data into insights
• Creative and empathetic thinker; you always think customer first
• Proven ability to work effectively with cross-functional teams, specifically with Product, Data Science, Engineering and Product Marketing
• Thrives in fast-paced environments and can adapt quickly to shifting priorities

Additional Information

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Zone A: USD $184,100 - USD $225,000
Zone B: USD $171,200 - USD $209,200
Zone C: USD $162,000 - USD $198,000
Zone D: USD $152,700 - USD $186,700

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please spe