Senior Software Engineer, Web 3D

Infinite Reality (iR) is a global innovation company that powers the next generation of digital media and e-commerce through AI, spatial computing, XR, and other immersive technologies.

iR’s cutting-edge software, production, marketing services, and other capabilities empower brands and creators to craft inventive digital experiences that uplevel audience engagement, data ownership, monetization, and brand health metrics. Our portfolio includes a range of technology, sports, and entertainment assets that help customers achieve their goals. We offer customers features such as AI-assisted sales and customer service, the ability to leverage avatars, gamification and more.

Infinite Reality’s Enterprise division is a full service end-to-end solution for brands who want bespoke immersive experiences designed, built, and operated for them. iR Enterprise works with major worldwide brands and has powered programs for Warner Bros Discovery, Vodafone, LUSH, Hershey’s, and more.

Infinite Reality’s SaaS product, iR Studio, is a self service 3D immersive website builder that is designed to help creators and brands of all sizes enhance the customer purchase journey and drive deeper engagement with their communities and customers. No coding experience is required. Just design, publish, measure and monetize.

Location: USA - Remote  

Hours: Full-Time

The role

Infinite Reality is seeking an experienced Senior Software Engineer with an emphasis on Web 3D to join our team and help shape the future of immersive virtual environments. In this role, you’ll be at the forefront of developing cutting-edge systems that bring together a wide range of 3D assets models, shaders, particle systems, and more into dynamic, AI-driven virtual worlds.

You will play a pivotal role in designing and implementing procedural generation methods that enable large language models (LLMs) to autonomously create complex virtual environments from the diverse content available in our engine. Your expertise will help ensure that our world-building systems are scalable, efficient, and capable of handling the intricate demands of both AI-driven and user-created content.

As part of a cross-disciplinary team of engineers and technical artists, you’ll define best practices for handling and processing 3D assets, ensuring they integrate smoothly into the world-building pipeline. This is a unique opportunity to blend your technical expertise in graphics programming with your passion for creating immersive, AI-powered experiences.

If you’re excited about pushing the boundaries of 3D content creation and working with the latest in graphics and AI technology, this is your chance to make a lasting impact on the next generation of virtual worlds.

What you’ll do

• Design & Implement Procedural Generation Systems: Lead the creation of systems that handle 3D assets such as models, textures, shaders, and particle systems, making them ready for AI-driven, procedural generation. You’ll define and build scalable pipelines that allow large language models (LLMs) to autonomously generate complex virtual worlds.
• Integrate 3D Assets into the World-Building Pipeline: Work closely with technical artists and engineers to define how various assets (3D models, materials, shaders) are processed and formatted for easy integration into procedural systems. Your work will ensure that these assets are flexible and can be manipulated dynamically to create diverse, high-quality environments.
• Optimize Systems for Performance & Scalability: Develop systems that are not only functional but also highly performant. You'll optimize the procedural generation process to ensure that the system can handle a large number of assets, and work at scale to create immersive virtual environments without compromising performance.
• Collaborate Across Teams: You’ll work with engineers, technical artists, and designers to understand project needs and translate them into effective technical solutions. You will be an integral part of the development process, ensuring that all teams are aligned in creating compelling and interactive virtual environments.
• Drive Innovation in Procedural Content Generation: Lead the research and adoption of new technologies and methods in procedural content generation. Stay ahead of industry trends to continually refine and evolve our world-building systems, pushing the boundaries of what's possible in creating AI-driven, dynamic virtual worlds.
• Solve Complex Technical Problems: Take ownership of troubleshooting and solving performance issues, rendering problems, and other technical challenges in the world-building pipeline. Your ability to analyze and solve complex problems will en