Director, Institutional Marketing

Description

Organization Summary:

Jewish Federation of Palm Beach County is a 501(c)3 nonprofit organization dedicated to transforming, inspiring and saving lives in the Palm Beaches and 70 countries around the world. Each year, Jewish Federation inspires thousands of community members to contribute, volunteer and participate in programs that generate nearly $30 million to leading a powerful impact in the community.

Position Summary:

The Director, Institutional Marketing is responsible for managing Jewish Federation of Palm Beach County’s brand presence and supporting a meaningful Federation experience for key stakeholders. The Director conceptualizes high-visibility, powerful, and consistent messaging across Federation’s print, digital, video, advertising, social media and news media channels. The Director supervises the Institutional Marketing team and collaborates with Federation leaders, staff, and Marketing Department colleagues to develop and execute strategic communications plans and projects. With a passion for storytelling, the Director ensures that messaging, tone and voice of institutional communications showcase Federation’s work and impact.

Essential Duties and Responsibilities:

· Collaborates with Vice President, Marketing to develop Federation’s annual messaging, marketing & communications strategy, including plans for institutional marketing, advertising and digital communications.

· Ensures implementation of Federation’s annual Case for Support across diverse and far-reaching marketing and communications channels.

· Creates continuum of targeted communications in support of Federation senior management’s stewardship of high-level donors, prospects and community leadership. This includes the development of Stakeholder Reports, Honor Roll, and digital and print newsletters.

· Works with Director, Campaign for the Future to develop marketing experience for multi-year, comprehensive fundraising campaign – including communications to campaign stakeholders, gift announcements, and proposals to donors.

· Leads communications strategy during emergency situations and special projects, including leadership deaths, hurricanes, and crisis relief situations. 

· Identifies success metrics with lead staff and evaluate project/campaign effectiveness. 

· Supervises growth, training and development of Institutional Marketing team, including Communications Specialist and Project Manager, with support of VP, Marketing.

· Works with Marketing Department to support Federation’s digital communications strategy, including providing direction for email blast calendar, online posting, and timely updates to digital landscape.

· Directs Federation public and media relations partners to reinforce Federation brand and impact throughout high-visibility coverage in relevant media outlets, blogs and social applications.

· Strengthens Federation advertising presence through development of ad copy and directing creative that build powerful ads on print, on-air and online media outlets.

· Works with Direct Response team to achieve annual fundraising goals through creation of direct mail letters, telemarketing scripts, text messages, eBlasts, social media and other direct marketing channels.

· Consults with colleagues and stakeholders to establish marketing project plans including target audience, strategy, objectives, scope, details, deliverables and budget. 

· Collaborates with Marketing Project Manager to develop project task deadlines and ensure all those accountable meet them.

· Implements individual project plans and timelines; may be asked to serve as project manager, specifically focusing on collaborating with multiple stakeholders and accomplishing set goals.

· Obtains information from print and digital resources as well as Federation professionals (who are internal subject matter experts) and translate it into clear, brief, and messaging that resonates across various audiences and platforms.

· Utilizes communications expertise to implement short, succinct, compelling work product that reflects the familial and informal tone, voice and personality of the organization.

· Supports the development of Federation messaging, as well as content gathering, research and subsequent communications recommendations.

· Other duties as assigned.

Qualifications and Success Factors:

· Bachelor’s degree required or better preferred. 

· Five (5) or more years’ experience in communications role(s) in a dynamic product or service marketing organization or equivalent combination of relevant education, experience and skills required.

· Outstanding written and oral communications skills; editing and proofreading a must.

· Strong know