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• CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.

• If you are NOT a current employee or student, please click “Apply” and complete the application process for external applicants.

JOB DESCRIPTION AND POSITION REQUIREMENTS:

More than perhaps any other factor, the degree to which a university attracts and retains qualified students determines the success or failure of that institution. The Enrollment Management (EM) division is a key player in this activity and has a profound effect on the institution’s success. The division is committed to developing a data-informed, forward-looking, comprehensive enrollment strategy that enables the institution to pursue strategic goals in an integrated and intentional manner.

Penn State's Enrollment Management division is seeking a Senior Enrollment Analytics Analyst to lead data analytics functions for a newly created Enrollment Analytics and Strategic Insights Unit that is charged with aggregating and leveraging data to fuel and frame enrollment policy, practice, and strategy implementation across the entirety of the student lifecycle. Such analysis contributes to efforts to elevate and enhance the market position and profile of the institution through the development and implementation of a more data-informed approach to marketing, recruitment, and retention strategy, and practice.

Primary responsibilities include:

• Leverage data management, analysis, and visualization skills to develop and standardize meaningful, user-friendly reports and dashboards for monitoring key enrollment outcomes. This includes reports and dashboards addressing market position, market profile, admissions, enrollment, credit hour production, net tuition revenue; as well as student progression, persistence, retention and graduation metrics

• Continually refine the availability and quality of enrollment information for decision making using both third-party, as well, as internal data

• Design trusted data repository of enrollment related data to reduce data disparities and improve staff productivity and performance through the development of self-service tools designed to provide access to relevant insights

• Coach and manages the EM Analytics and Strategic Insights team to include development of a comprehensive EM research agenda and accompanying research calendar production and distribution of enrollment cycle reports designed to inform decision making and resource allocation.

• Build queries and process to extract and aggregate data from various sources, including student database and CRM systems, other University offices, the University data warehouse, as well as external agencies and institutions.

• Monitor and clean large data sets to ensure reporting ef