Senior Digital & Content Marketing Manager

Company Description

Our Mission

At Palo Alto Networks® everything starts and ends with our mission: 

Being the cybersecurity partner of choice, protecting our digital way of life. 

We have the vision of a world where each day is safer and more secure than the one before. These aren’t easy goals to accomplish – but we’re not here for easy. We’re here for better. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are. 

Our Approach to Work

We lead with flexibility and choice in all of our people programs. We have disrupted the traditional view that all employees have the same needs and wants. We offer personalization and offer our employees the opportunity to choose what works best for them as often as possible - from your wellbeing support to your growth and development, and beyond!

At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work from the office three days per week, leaving two days for choice and flexibility to work where you feel most effective. This setup fosters casual conversations, problem-solving, and trusted relationships. While details may evolve, our goal is to create an environment where innovation thrives, with office-based teams coming together three days a week to collaborate and thrive, together!

Job Description

Your Career

We're looking for a versatile and creative Senior Digital & Content Marketing Manager to join our Public Sector Marketing team. This position can be based anywhere in the US (Northern Virginia or Washington D.C. area preferred) and will report directly to our Head of Public Sector Marketing.  In this role, you will interface with government users and colleagues from Palo Alto Networks Federal and SLED teams, to deeply understand our government/education customers and their challenges. You will focus on customer experience by helping to translate market opportunities and customer needs into solution offerings.  This role will require you to think critically about customer requests and consider the reasons why. It will provide you with the opportunity to make an immediate impact on both our short-term deliverables and long-term strategic goals.

Your Impact

Partner with our Public Sector team to develop differentiated messaging and content to support our Public Sector marketing campaigns focused on solidifying our leadership position in Cybersecurity and promoting our prioritized public sector solution offerings:

• Develop content and adapt existing GTM content, ultimately tailoring differentiated messaging to increase awareness and demand in the public sector and related industries
• Serve as the lead for the Public Sector solutions website, ensuring messaging aligns to key government & education initiatives and positions company as the Cybersecurity Partner of Choice for government
• Partner with internal stakeholders and third-party industry media outlets to drive awareness, thought leadership and demand generation through strategic paid media programs 
• Partner with internal stakeholders and third-party agencies to develop customer testimonials, industry whitepapers, and digital marketing assets for sales led campaigns 
• Partner with internal stakeholders to curate content for social media amplification
• Develop key influencer campaigns which shape acquisition, build brand and drive customer engagement for large scale capture activities in the market 
• Manage content workflows to run successful public sector digital marketing campaigns across target accounts, segments, industries and personas
• Create integrated POV for campaigns to support large solution areas across all stages of the lifecycle of a pursuit, leveraging digital media, core focused working groups and events, targeted content pieces, and known successful development approaches for campaign management
• Track and manage campaign performance metrics and report to internal stakeholders - Work with marketing teams to optimize campaigns to improve ROI

Qualifications

Your Experience

• You have previous professional experience working with government customers/users and are an expert at developing and executing industry/vertical (ideally public sector) campaigns and programs
• You have experience working with agencies to develop impactful content including customer videos, use cases, white papers, ebooks, infographics and more
• You have experience managing corporate websites and developing customer-centric that aligns product benefits with customer pain points 
• You are able to communicate c