Help fix customer-centricity at scale

Every company wants to become more customer-centric. At TheyDo, we make that ambition real. Our AI-powered journey management platform helps the world’s largest enterprises align around what matters most: their customers. By bringing scattered data and teams together, we empower smarter decisions and better experiences. Since 2019, global leaders across industries — including Ford, Cisco, Johnson & Johnson, Siemens, Home Depot, and Lufthansa — have trusted us to scale journey management and deliver measurable impact.

Backed by $50M from top-tier investors, including Blossom and 20VC, we are building a category-defining company. Our fully remote team represents 30+ nationalities across 27 countries, united by a customer-led, people-first culture.

Our mission is clear: Make journey management the most powerful business tool in the world.

If you’re looking for a place where your work shapes the future of how companies operate, join us. Let’s build it together.

Role Overview:

As a Principal Sales Engineer, you will play a critical role in the sales process by working closely with the sales team and prospective customers to demonstrate the technical capabilities and business value of TheyDo. You’ll use your deep technical knowledge and consultative approach to showcase our platform’s capabilities, shape tailored solutions, and ensure our customers are set up for success. You’ll be a trusted advisor, guiding customers, tackling complex business challenges, and demonstrating how TheyDo delivers measurable value.

Key Responsibilities:

• Sales Partnership: Collaborate closely with account executives to understand customer needs and craft compelling presentations, demonstrations, and proof-of-value solutions that highlight our platform’s unique value.

• Customer Discovery: Lead discovery sessions with customers to understand their pain points, technical requirements, and business goals, ensuring alignment between their needs and our solution capabilities.

• Solution Design: Create and tailor customised solutions that address client-specific challenges, leveraging the full capabilities of TheyDo's products.

• Product Demonstrations: Develop and deliver in-depth product demonstrations, both virtual and in-person, showcasing how our platform solves key business problems.

• Proof of Value (Pov) Development: Design and lead proof of values and pilot projects to validate technical feasibility and demonstrate ROI to potential customers.

• Technical Expertise: Provide technical guidance and answer detailed product questions related to integrations, API capabilities, security protocols, scalability, and performance.

• RFP/RFI Support: Assist in responding to RFPs, RFIs, and other technical documentation requests to demonstrate the competitive advantages of TheyDo's solutions.

• Cross-functional Collaboration: Work with product management, engineering, and customer success teams to ensure alignment of product capabilities with market needs and customer feedback.

• Market Awareness: Stay current on industry trends, competitive offerings, and new technologies to provide informed insights to customers and internal teams.

Qualifications:

• Experience: Proven experience in a pre-sales, solutions consulting, or technical consulting role, ideally in SaaS, customer experience (CX), AI, collaboration, or analytics platforms.

• Technical Skills: Strong understanding of cloud-based platforms, APIs, data integrations, enterprise software architectures, and security best practices.

• Industry Knowledge: Experience with customer experience management, AI-driven analytics, or collaboration tools, with a proven ability to understand customer needs and align solutions accordingly.

• Communication Skills: Excellent presentation and communication skills, with the ability to explain complex technical concepts to both technical and non-technical audiences.

• Problem-solving: Proven ability to analyze complex business problems and translate them into practical solutions using our platform.

• Preferred Skills:

  • Experience with CX platforms 

  • Hands-on experience with APIs, scripting, or light development for creating custom solutions.

  • Familiarity with modern sales methodologies like MEDDICC, Value Based Selling and Customer-Centric Selling.

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