The North Face: Manager, Global Influencer Marketing

At The North Face we dare to lead the world forward through Exploration. We were born to Explore, Disrupt and to Lead. We were born to Love Wild Places and to Spark Curiosity. We believe that exploration is a mindset - both on the mountain and off the mountain - and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places, and people.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of adventure-loving people, The North Face just may be the place for you.

To learn more about our values and our culture, visit The North Face Careers or www.thenorthface.com.

Manager, Global Influencer Marketing

What will you do?

A day in the life of a Manager, Global Influencer Marketing at The North Face looks a little like this.

The Influencer Marketing Manager will play a key role on The North Face’s global social and influencer team, helping shape and execute an influencer strategy that strengthens brand relevance, cultural connection, and business impact across both Lifestyle and Performance.

This role sits at the intersection of brand storytelling, talent relationships, seeding strategy, and campaign execution. The ideal candidate is both a strategic thinker and a detail-oriented hands-on operator — someone who can build authentic relationships with creators, athletes, tastemakers, and agency partners, while also bringing structure, follow-through, and strong operational management to day-to-day execution.

Let’s break down that day-in-the-life a bit more.

Talent Relations, Ambassador Strategy & Cross-Functional Activation

• Build and manage relationships with creators, athletes, and cultural voices aligned with The North Face, while recruiting and developing a high-impact, long-term ambassador network across Lifestyle and Performance.

• Scout emerging talent and communities to keep the brand culturally relevant and credible.

• Partner cross-functionally (Social, PR, Paid Media, Sports Marketing, Creative, Legal, regional teams) to integrate influencer efforts into broader brand, product, and campaign storytelling.

• Align partnerships to launches, cultural moments, and business priorities, ensuring all activations are on-brand, well-executed, and strategically impactful.

• Serve as a cultural connector, driving authentic and meaningful brand partnerships.

Seeding, Gifting & Product Placement

• Lead strategic seeding and gifting programs that drive organic visibility, brand affinity, and creator advocacy.

• Oversee product allocation, logistics, and fulfillment in partnership with internal and regional teams.

• Develop seasonal seeding strategies (mailers, drops, key moments) aligned to launches and target audiences.

• Track inventory and performance to optimize future programs and ensure thoughtful, brand-aligned execution.

Agency & Campaign Management

• Manage agency and partner relationships, ensuring clear communication, accountability, and seamless execution.

• Oversee campaign execution end-to-end, including briefs, timelines, deliverables, approvals, contracts, usage rights, and reporting.

• Ensure programs are strategically aligned, efficient, and delivering against objectives while proactively addressing risks and opportunities.

Contracts, Compliance & Operational Excellence

• Support influencer contracting in partnership with Legal, Procurement, and Finance, including scopes, deliverables, timelines, payments, and usage rights.

• Maintain accurate trackers for contracts, campaigns, approvals, gifting, and talent history.

• Ensure compliance with legal, regulatory, and brand standards while driving operational efficiency in a fast-paced environment.

Reporting, Insights & Optimization

• Track and analyze campaign performance across engagement, reach, earned impact, and brand resonance.

• Translate insights into actionable recommendations to optimize creator selection, content, and ROI.

• Monitor industry trends, platform changes, and competitor activity to inform strategy and keep the brand ahead.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundati