Growth & Performance Marketing Director

Description

About Us:

ImageTrend, Inc. is dedicated to connecting life’s most important data in the healthcare and emergency response community. We deliver software solutions, data analytics and services for EMS, hospitals, community paramedicine (CP), critical care, fire, and preparedness to enable fully integrated patient-centric healthcare and public safety. Our commitment to innovation, its clients, and providing world-class implementation and support is unsurpassed. Based in Lakeville, Minn., ImageTrend combines business analysis, creative design and data driven architecture to offer scalable solutions and strategies for today and the future. 

Employment at ImageTrend is not just about doing a job; it's about being a part of a community. We are top-notch talent, passionate about making a difference through the work we do together!

Description:

The Growth & Performance Marketing Director oversees the growth for the company’s prospects, customer, and revenue base. This includes developing, monitoring, and implementing marketing strategies that help to increase brand awareness, attract new customers, and retain existing ones. 

They are responsible for identifying and monitoring key performance metrics to optimize both online and offline marketing efforts and drive growth. This person will collaborate cross-functionally to align marketing efforts with broader business goals.

What You'll Do: 

• Optimize strategies based on data-driven insights to improve the effectiveness of all marketing channels, paid search, email, programmatic media, conferences, conducting analysis, forecasting, and building modeling. Responsible for presenting and communicating plan strategies, results, and recommendations
• Conduct segmentation and competitive analysis that will support the creation of new opportunities and give the business a competitive edge over its competition in terms of customer acquisition and retention
• Oversee front-end website management, with hands-on experience using WordPress or similar CMS platform, ensuring seamless user experiences, A/B testing, optimizing site performance, and driving conversions
• Track and report on key metrics that measure performance in programs and campaigns inclusive of traffic, pipeline, revenue, conversions, and ROI
• Provide guidance to implement SEO strategies based on website performance, track keyword rankings, and maximize brand visibility
• Understand target audience, and competitive landscape to develop and optimize Paid Advertising/SEM campaigns with digital marketing objectives to drive pipeline and revenue
• Provide guidance to other marketing team members as it relates to various social media platforms, ad campaign creation, audience targeting, and performance analysis
• Stay well-versed in emerging digital marketing tactics, industry trends and technological advancements to drive innovation, and achieve campaign objectives
• Travel to orientation, industry or company events, and other onsite meetings as required, up to 25%
• Perform additional duties as assigned

Requirements

• Degree in advertising, marketing, communications, or business, or the equivalent combination of education and relevant experience
• Extensive experience managing digital marketing and creating content with a focus on growth
• Excellent proficiency with Hubspot, Microsoft Dynamics/Salesforce, Google Analytics, Wordpress/Webflow, 6Sense would be a bonus, as well as Microsoft Office Suite, inclusive of Word, Excel, Access, PowerPoint, and Outlook
• Exceptional analytical skills, with experience in using data to drive decision-making
• Excellent communication skills, both written and verbal
• Aptitude for understanding technical subject matters; ability to quickly grasp core ideas of varied and complex topics
• User experience testing and working knowledge of SEO/SEM best practices
• Strong organizational skills, and attention to detail
• Strong work ethic, integrity, honesty, collaboration and team orientation
• Ability to travel as required, up to 25%

Benefits and Growth:

• Outstanding compensation package
• Medical, dental, vision, and life insurance
• 401(k) matching
• Paid Time Off
• In office and remote work environments available
• Perks in the office such as snacks, tap beer, and ping-pong
• The ability to do meaningful, challenging work on a fun and collaborative team

For applicants that reside in the following states, California, Colorado, Connecticut, Nevada, New York, Rhode Island, or Washington Residents, please contact careers@imagetrend.com for salary range information