Product Marketing Senior Manager, Jira

Overview

Working at Atlassian

Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.

Role Overview:

For 20 years Jira’s been the #1 project management tool for developers. Today, Jira’s evolved to become a shared space for every team to align on goals and priorities, track and collaborate on work, and get the insights they need to build something incredible, together.

As the Sr. Manager, Product Marketing for Jira, you will be a strategic leader at the forefront of Atlassian’s flagship product - Jira. You will lead a team where your primary responsibility will be to develop and implement go-to-market strategies that support the acquisition of both our core developer audience, as well as our fast-growing audience of users from business teams like Marketing, Operations, Design, and more. To achieve this, you and your team will support the customer journey from awareness to activation – delivering everything from messaging & positioning, integrated marketing campaigns, product adoption content, and more.

Responsibilities

• Team Leadership: Lead and mentor a team of product marketers, providing guidance, support, and professional development opportunities.

• Messaging and Positioning: Develop and refine messaging that clearly communicates the value of Jira to our different audience segments. Ensure that this messaging is consistent across all channels.

• Go-to-Market Strategy: Develop full-funnel go-to-market strategies aimed at acquiring and engaging both our developer audience, as well as users from business teams like Marketing, Operations, Design, and more.

• Paid Campaigns: Partner with performance marketing teams to design, execute, and optimize multi-channel paid campaigns to drive product awareness and acquisition across our key audiences.

• Content Development: Drive effective content development that supports both discovery and adoption of Jira. Content should be tailored to our different audience segments and includes everything from SEO content, to product guides, onboarding, and more.

• Market Research: Continuously monitor the market, competitors, and customer feedback to identify trends and opportunities. Use insights to inform marketing strategies and product development.

• Collaboration: Work closely with cross-functional teams including product management, sales, design, and engineering to align marketing efforts with product roadmaps and business goals.

• Customer Advocacy: Develop and maintain relationships with key customers and community influencers. Leverage these relationships to create compelling customer stories and testimonials.

Qualifications

• Experience: Minimum of 8+ years in product marketing (3+ years in a management role), with experience in developer-centric products and audiences.

• Developer Knowledge: Strong understanding of software development processes and tools.

• Communication Skills: Strong storyteller with exceptional written and verbal communication skills with the ability to craft compelling narratives for different audiences (technical and non-technical).

• Content Development: Proven track record of creating compelling content that drives engagement and adoption.

• Market Analysis: Experience with competitive analysis and market research in the DevOps and project management spaces.

• Influence: Cross-functional aptitude with the ability to build relationships with senior stakeholders across Sales, Marketing, and Product to deliver on a shared vision and goals

Compensation

At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:

Zone A: $173,300 - $231,000

Zone B: $155,900 - $207,900

Zone C: $143,800 - $191,700

This role may also be eligible