Field Marketing Manager - US (Full time)

ABOUT KOLSQUARE

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Kolsquare is the #1 Influencer Marketing software solution in Europe, used by marketing professionals for managing KOL Marketing campaigns (K.O.L for Key Opinion Leaders, aka Influencers), and designed to optimize brand communication strategies in response to new digital challenges.
Using our technology, professionals can identify the best KOL profiles, fully manage their KOL Marketing campaigns and measure their results and performances.

Kolsquare offers hundreds of customers (Coca-Cola, Danone, Publicis, Orange, Sézane, Decathlon, etc.) the latest Big Data, AI and Machine Learning technologies to activate inspiring and genuine partnerships with over 3M KOLs (Key Opinion Leaders) with more than 5,000 followers in 180 countries on Instagram, TikTok, Twitter (now X), Facebook, Snap and YouTube.

In 2024, Kolsquare joined the team.blue group, one of the largest private tech companies in Europe, with a culture of innovation and excellence, to further fuel its impressive track record of outstanding profitable growth.

KOLSQUARE MISSION
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Kolsquare is a Benefit Company, certified B-Corp in 2024.

Kolsquare exists to help you reach your greatest potential. And positively impact the world.

Influencer Marketing is today described as a revolution, a 30B$ market that is a major transformation in the media and digital world. It has also become a real gold mine, creating high hopes but also bringing its share of myths and legends. Everyone knows it works and can have an amazing impact on brand awareness or customer acquisition, but not everyone knows exactly how to do it. At Kolsquare, we firmly believe in this new media and are convinced that it's the best way for ideas, people and organisations to grow and reach their greatest potential. We also believe that it's a great way to create positive impacts for a better world. Our mission is therefore to give everyone access to the power of KOL Marketing.

KOLSQUARE CULTURE & VALUES
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• Deliver WOW

• Be Responsible in your actions

• Pursue Growth & Learning

• Be passionate and determined

• Share your Power, Knowledge & Wealth

• Build Authentic relationships

We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation, and delivers better business results.

📌 More info about culture here in our Culture Book.

YOUR ROLE
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Reporting to the Field Marketing Manager Team Lead, you will lead the US marketing strategy, defining and executing high-impact initiatives that drive awareness, credibility and lead generation. You will define the most efficient go-to-market (GTM) strategy for the US market spanning paid media, KOLs, content and other acquisition channels while working closely with the sales team to define market opportunities, create the right marketing materials and ensure effective communication and engagement with potential customers.

This is a senior role that stays close to execution: you will set positioning, messaging and strategic direction while remaining hands-on across content, PR, partnerships, events, sales enablement and digital marketing to position Kolsquare as a leader in the US market against already established US competitors.

Your key responsibilities :

GTM Strategy, Positioning & Sales Enablement

• Define and execute the most efficient GTM strategy for the US market, including ads, content, PR and other acquisition channels.

• Own positioning and messaging for the US market, building the initial GTM case study covering market entry approach, positioning, and messaging.

• Build sales enablement assets and equip the sales team with the positioning, messaging, and communications tools they need to convert leads.

• Take a 360° view of digital marketing: paid, organic, content, and email to build a cohesive, full-funnel US strategy.

Brand Awareness & Thought Leadership