Group Director, Paid Social Media

At a glance:

The Group Director, Paid Social Media role is a senior level position at Rain, a leading independent full-service advertising agency. The position’s primary focus is leadership, management and talent development of the Paid Social Media channel while developing holistic, performance-minded paid social media strategies and tactical recommendations for clients in partnership with our Client Service, Integrated Planning, Media Investment, Analytics and Project Management teams.

A successful Group Director, Paid Social Media at Rain will have a player+coach mentality. This is a role for someone who knows how to navigate various Ads Manager platforms AND has a strong point of view on where paid social fits within the broader digital ecosystem. Someone who understands the critical position of creative within paid social performance and challenges conventional thinking.

While this is a remote position, periodic travel and accommodating meetings in different time zones is expected.

What does a Group Director, Paid Social Media have at Rain?

• Strategy & Practice Leadership
  • Serve as Rain’s senior subject matter expert on the evolving paid social landscape, bringing a clear point of view on platform innovation, AI, creative automation, signal loss, measurement changes, audience behavior, and emerging opportunities.
  • Develop paid social strategies rooted in client business objectives (with an emphasis on performance marketing) not just platform tactics; with the ability to connect media investment to growth, efficiency, customer acquisition, brand health, and measurable business impact.
  • Define the role paid social plays within integrated omnichannel media plans, ensuring social is connected to broader channel strategy across search, programmatic, influencer, retail media, CTV, YouTube, and full-funnel media ecosystems.
  • Lead, mentor, and inspire a team of paid social specialists, building a culture of curiosity, accountability, continuous learning, and pride in both strategic thinking and executional craft.
  • Contribute to Rain’s thought leadership, new business efforts, and paid social product development, including pitches, POVs, playbooks, case studies, platform partnerships, and articulation of Rain’s differentiated approach to paid social.

• Client Leadership & Business Impact
  • Build trusted relationships with senior marketing leaders and client stakeholders, acting as a strategic advisor who can translate complex platform dynamics into clear, confident recommendations.
  • Lead executive-level presentations with clarity, credibility, and conviction, including performance readouts, strategic roadmaps, testing plans, growth opportunities, and difficult conversations when performance, investment, or direction needs to change.
  • • Move the conversation beyond media metrics to business outcomes, helping clients understand how paid social contributes to CAC, LTV, incrementality, revenue growth, audience development, and long-term brand value.
  • Player+Coach Mentality
    • Actively be in the work and execute campaigns to diagnose, guide, and improve performance, including campaign structure, bidding,