Associate Director, HCP Marketing - SMA

Job Description

About This Role

The Associate Director, HCP Marketing, will be a critical role and visible leader within the US Marketing Team, overseeing campaign development, key messaging, and peer to peer tactics and strategies to drive education in a competitive environment.

This position is responsible for analysis of insights to drive key strategic choices for our rare disease SMA franchise. This position will focus on professional promotion and responsible for shaping HCP strategy across field tactic peer-to-peer efforts including congress strategy and execution.

The ideal candidate would have an expertise in developing compelling campaign and HCP messaging, have a bold vision of how to execute educational activities across digital channels, and is forward thinking about the future of HCP interactions. Additionally, this role would work closely with the field teams to ensure alignment in strategies and tactics. 

What You’ll Do

The ideal candidate will hit the ground running to lead HCP marketing efforts in a dynamic and competitive market environment. S/he will cross-functionally develop strategic plans and identify expert external partners to execute key solutions to enhance HCP education. This individual will work closely with the global team to ensure a fully aligned global campaign launch.

•    Success in deep commercial marketing expertise, and leading implementation across the matrix
•    Able to prioritize and manage complex and innovative projects and establish vision and direction within a fast paced, and competitive commercial environment
•    Strong personal drive, highly collaborative, perceptive, a problem solver and exhibit strategic insight and innovative agility
•    Strong scientific/medical aptitude, communicates complex scientific/medical concepts clearly and concisely
•    Excellent communication skills that lead to proactive, clear internal and cross-collaboration communication

Who You Are
You are passionate about HCP engagement and education with a high aptitude for science. Inquisitive by nature, you will enjoy thinking outside of the box and look for opportunities to push the organization in to the future. You thrive in a fast-paced, dynamic environment.

#LI - KK1

Qualifications

Required Skills
•    7+ years of broad commercial experience, within those, 5+ years of marketing or marketing adjacent experience
•    Minimum of 3 years biotech/pharma experience
•    Vendor/agency management, including assessments and RFP decisions
•    Ability to analyze data and insight to create compelling messages
•    Must exhibit leadership skills and have an ability to influence without authority
•    Self-starter who functions well both independently and within a team

Education
•    Bachelor's degree required; MBA preferred

Preferred Skills
•    Rare Disease or Neurology a plus 
•    People management experience is a plus

Additional Information

All your information will be kept confidential according to EEO guidelines.

Why Biogen?

Our mission to find therapies for neurological and rare diseases is a unique focus within our industry and this shared purpose is what connects us as a team. We work together to overcome obstacles and to follow the science. We are resilient as we strive to make an impact on our patients’ lives and on changing the course of medicine. Together, we pioneer. Together, we thrive.

Why Biogen?

Our mission to find therapies for neurological and rare diseases is a unique focus within our industry and this shared purpose is what connects us as a team. We work together to overcome obstacles and to follow the science. We are resilient as we strive to make an impact on our patients’ lives and on changing the course of medicine. Together, we pioneer. Together, we thrive.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.

All qualified applicants wil