Marketing Communications Manager

Expected Travel: Up to 10%

Requisition ID: 10024

 

About Teleflex Incorporated

Teleflex is a global provider of clinically effective medical technologies designed to improve the health and quality of people’s lives. We apply purpose driven innovation – a relentless pursuit of identifying unmet clinical needs – to benefit patients and healthcare providers. Our portfolio is diverse, with solutions in the fields of vascular and interventional access, interventional cardiology, surgical, anesthesia, cardiac care, interventional urology, urology, emergency medicine and respiratory care. Teleflex employees worldwide are united in the understanding that what we do every day makes a difference. For more information, please visit teleflex.com.

 

Surgical - Whatever the latest surgical breakthrough looks like, Teleflex is working to make it happen. From our MiniLap® Percutaneous Surgical System to Weck® Hem-o-lok® Polymer Locking Ligation System, and Weck EFx® Shield™ Fascial Closure System, our portfolio of products adds up to a powerful offering of solutions that helps improve patient outcomes. These innovative, minimally invasive surgery products are offered alongside time-tested and trusted Pilling® Surgical Instrument and Lightsource solutions to provide a comprehensive set of solutions to meet the challenges of an evolving healthcare environment. Join a dynamic, growing team that offers healthcare providers an array of medical technology solutions that make a difference in patients’ lives.

Position Summary

The Marketing Communications Manager will own the development of communication strategy and tactical execution in support of the Surgical Business Unit’s overall marketing goals. This role will be responsible for not only the performance of communications tactics and campaigns, but also the internal development processes, management of stakeholders across the organization, and development of the junior members/direct reports of the Marketing Communications department. To be successful in this role, a candidate must be experienced and comfortable with collateral production across marketing channels, partner closely with sales operations, and steward their team amidst a highly matrixed organization.

Principal Responsibilities

•    Project Management: Run the day-to-day execution of initiatives supporting the Surgical marketing team, including managing the marketing communications team, improving internal processes, and developing solutions to support marketing objectives
•    People Management: Lead the marketing communications group with clearly defined goals and objectives, developing the individuals to perform as a high performing team
•    Campaign Development: Translate product marketing goals into defined marketing communications strategies, and execute through owned and paid media channels including the use of marketing automation tools, A/B testing, and analytics
•    Campaign Management: Evaluate campaigns and tactics in-market for effectiveness and shift resources to maximize ROI
•    Data Management: Proactively identify and improve data collection strategies to measure performance of marketing activities
•    Digital Strategy: In collaboration with corporate communications team, lead the BU digital strategy and execution across various digital channels. In addition, lead the development & execution of e-commerce platform.
•    Communication: Keep internal and external stakeholders aware of project status and any challenges, support internal communications initiatives, and maintain corporate communications standards
•    Marcom Approval: Lead the Marcom Approval process to facilitate global approval of marketing claims, collateral materials, etc.    
•    Collaboration: Work closely with marketing and sales partners to align activities for maximum impact and cross-functional visibility

This position requires direct contact with an implantable device.      ☒ Yes     ☐ No 
 

Education / Experience Requirements

•    Bachelor’s degree in business or a related field.
•    8+ years managing marketing communications initiatives with at least 2 years leading communications strategy development
•    Experience managing and training junior employees
•    Project management and/or data analyst experience
 

Specialized Skills / Other Requirements

•    Proficiency with marketing automation software
•    Proficiency with Microsoft Office
•    Proficiency with Google Marketing Platform
•    Superior communication ability
•    Superior project management ability
•    Proficiency with Adobe Creative Suite
•    Familiarity with biomedical device and/or healthcare industry a plus
 

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Working Conditions / Physical Demands

TRAVEL REQUIRED: Less than 10%

WORKING ENVIRONM