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Channel Merchandising Manager, Strategic Key Accounts

New Balance
The Netherlandsfull_timeVerifiedPosted 17 Apr 2025

About the role

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

JOB MISSION:  

  

We are looking for a dynamic Channel Merchandising Manager to maximize Apparel and Footwear opportunities within our Strategic Key Accounts (SKAs) across EMEA. This role is crucial in ensuring consistency, efficiency, and a customer-centric approach during the planning process while delivering strong business results. 

 

If you are passionate about fashion, consumer trends, and driving merchandising success within a dynamic, global environment, we’d love to hear from you! 

 

MAJOR ACCOUNTABILITIES:  

Drive Business Growth:  

  • Achieve volume, gross margin, and style efficiency targets for SKAs in Apparel and Footwear. 

Collaborate Cross-Functionally:  

  • Work closely with EMEA Key Account teams to define and fulfill regional SKA needs. 

Lead Seasonal Planning:  

  • Develop bottom-up seasonal plans that align with both short- and long-term sales and merchandising objectives. 

Deliver Head-to-Toe Styling:  

  • Create inspiring, fully connected outfits tailored for SKAs, ensuring a cohesive look. 

Champion the SKA Voice: 

  • Represent SKA needs across the EMEA Merchandising organisation. 

  • Act as the regional SKA advocate in key global milestone meetings. 

  • Maintain close collaboration with the EMEA GBU & Channel Merchandising teams. 

Market & Trend Research:  

  • Travel internationally to gain insights into market trends, competitors, and consumer preferences. (May include weekends or non-standard hours.) 

Product Innovation:  

  • Provide briefs for new product ideas that drive category growth. 

Go-To-Market Leadership:  

  • Manage the GTM process and lead account-facing merchandising meetings. 

Stakeholder Management:  

  • Build and nurture strong relationships with key global and regional teams. 

Performance Analysis & Reporting: 

  • Deliver monthly SKA updates, focusing on key sell-through metrics, opportunities, and challenges. 

  • Present product lines at key internal and external meetings. 

Operational Excellence: 

  • Manage range grids, presentations, and merchandising systems. 

  • Maintain accurate EMEA assortment data within internal systems. 

  • Optimise SKU efficiency to drive productivity. 

  

REQUIREMENTS FOR SUCCESS:  

  •  Relevant number of years of experience in merchandising, buyi

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Company

New Balance

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