Head of North America & Global Client Division Marketing, SMD/SVP

Across the globe, institutional investors rely on State Street to help them manage risk, respond to challenges through solutions, and drive performance and profitability. We keep our clients at the heart of everything we do, and smart, engaged professionals are essential to our success.

Our commitment to maintain an environment where every employee feels valued and able to meet their full potential infuses our company values. It’s also part of our commitment to inclusion, development and engagement, and corporate social responsibility. You’ll have tools to help balance your professional and personal life, paid volunteer days, and access to employee networks that help you stay connected to what matters to you.   Join us.

Position Overview

This position is responsible for developing and executing the marketing strategy and for partnering on and executing the Go-to-market (GTM) revenue campaigns for the Global Clients Division (GCD) and all of our main business lines within North America in alignment with the CCO, and Global Product Organization. The Head of North America & GCD Marketing manages a global team of marketing managers who are responsible for delivering the marketing strategy for North America, GCD and Product areas and working with the international marketing coverage leads and ABM team to ensure the revenue campaigns are customized appropriately by market and targeted at the leads defined, in partnership with sales, by each coverage head. A key part of the role is to drive our One State Street value proposition and GTM approach across the different businesses precluding a siloed or singular solution approach when greater impact can be delivered with a more comprehensive one State Street solution set. Working in partnership with Corporate PR and Global Brand, this role is accountable for ensuring targeted and relevant PR and Media underpinning commercial priorities for  North America and GCD stakeholders as well as ensuring our campaigns  build and amplify the new corporate State Street brand and positioning. Close partnership with other channels like Thought Leadership and Digital will also be key.  Success is clearly measured based on outcomes delivered as represented by revenue retention, growth and brand awareness coupled with employee engagement as measured by our annual survey. The Head of North America & GCD Marketing is a member of the Client Impact Leadership Team and also sits on the leadership teams of the Head of North America, GCD and Product to ensure that marketing is represented and accountable at the most senior management level.

Responsibilities & Tasks Include:

• Develop global campaigns for use in other regions, while optimizing and targeting within NA/GCD.  Work across North America business lines and GCD, in alignment with Product, to develop and execute revenue focused strategies leveraging campaigns, media, TL and targeted engagement

• Manage the marketing team directly responsible for ensuring those plans are executed within specified timeframes and to budget – measuring and reporting on performance of campaigns

• Act as the primary interface between marketing teams and senior business leadership team

• Coach, mentor, motivate and supervise team members and influence them to take positive action and accountability for their assigned work

• Build, develop, and grow any business relationships with the coverage and regional teams, vital to the success of the campaign / project

• Deliver measurement impact to viable sales prospects with follow through to closure

Job Requirements:

Education and Experience:

• 15+ years of marketing experience, at least five of which are in a significant leadership role. B to B marketing experience in a publicly traded company and regulated industry is highly desirable.

• Proven ability to tie demand creation efforts directly to revenue pipeline, including inbound marketing, lead nurturing and account-based marketing; A clear track record of aligning with sales around these areas is vital.

• Experience in running a marketing function including shared services that support global marketing efforts; ability to demonstrate unique marketing differences around the globe and cultural fluency.

• Excellence in verbal and written communications and knowledge of communications best practices

• Experience managing marketing projects: online communications, events, brand/advertising, editorial, partnerships/sponsorships. This entails a good understanding of all marketing channels, including interactive and social media

• Outstanding interpersonal skills and ability to interface with senior leadership across the organization