Director Digitial Growth and Optimization

US20967

Director, Digital Growth and Optimization - Digital Commerce

About Us

Thank you for your interest in joining our team! QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs. 

QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, e-commerce sites and TV channels, making every screen a doorway to discovery, delight, and community.

About The Role

The Director of Digital Growth, Innovation, and Optimization is accountable for leading platform strategy and creating the next-generation QVC digital experience, including the omnichannel experience and strategy. This role will also manage and track our key digital strategies and roadmap, as well as ensure that we are optimizing the platform overall, with a focus on conversion rate, revenue per visitor, sales, and customer experience.  Develops and represents the digital strategy with a short-term and long-term roadmap that demonstrates the evolution of the digital platforms Develops, leads, and analyzes customer relevancy/targeting strategy across digital platforms, determining when and where to deliver appropriate content/messaging for select customer segments to positively influence their onsite experience, driving retention and revenue. Contributes to the eCommerce global Center of Excellence ensuring US best practices and learnings are shared globally among organizations. Focuses on and leads new digital strategies and opportunities, tackles challenging business problems, drives change and innovation within the digital organization, and shares progress and learnings with other teams and leaders where appropriate.

What You Will Do

Digital Platform Experience and Strategies

• Develops vision for next generation experience on QVC’s digital platforms, focusing on video-driven commerce, identifying key enablers/platform capabilities needed to support
• Creates customer journey maps where appropriate
• Develops digital platform roadmap with cross-functional team and creates business cases to implement key capabilities 
• Leads cross-functional team dedicated to Digital Experience/Next Generation short & long-term roadmaps, managing to the execution and goals of the digital platform roadmap
• Ability to understand data and use customer insights form hypotheses and tests for capabilities to solve our customers’ meaningful problems or meet their needs 
• Consistently iterate and optimize relevancy strategy based on learnings; propose new site placement for targeting, new content including video and other opportunities
• Develop the content strategy for video and live streaming on the Digital platforms and own the programming
• Review and analyze metrics, apply learnings to iterate and improve customer experience and sales results
• Drive app experience, usage and download strategy
• Drive personalization across all platforms

Digital Platform Experience and Strategies

• Develops vision for next generation experience on QVC’s digital platforms, focusing on video-driven commerce, identifying key enablers/platform capabilities needed to support
• Creates customer journey maps where appropriate
• Develops digital platform roadmap with cross-functional team and creates business cases to implement key capabilities 
• Leads cross-functional team dedicated to Digital Experience/Next Generation short & long-term roadmaps, managing to the execution and goals of the digital platform roadmap
• Ability to understand data and use customer insights form hypotheses and tests for capabilities to solve our customers’ meaningful problems or meet their needs 
• Consistently iterate and optimize relevancy strategy based on learnings; propose new site placement for targeting, new content including video and other opportunities
• Develop the content strategy for video and Live Streaming on the Digital platforms and own the programming
• Review and analyze metrics, apply learnings to iterate and improve customer experience and sales results
• Drive app experience, usage and download strategy
• Drive personalization across all platforms

Digital Optimization Strategies

• Work with Chief Digital Officer and other key stakeholders to develop key strategies designed to improve our business and the customer experience 
• Create a plan to implement core strategies and rigorou