Professional, Customer Marketing Developer

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

 

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

 

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

 

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

As an Email Developer (Remote), you will play an integral role on the Americas Customer Marketing Team, building and delivering email communications that engage consumers and drive long term retention. This person will leverage Salesforce Marketing Cloud to execute email marketing campaigns that deliver highly customized experiences using advanced dynamic functionalities. In addition, you will play a pivotal role in maintaining and optimizing a content management system and will be responsible for the ownership and maintenance of documentation related to email development processes.  

The ideal candidate melds strong technical skills with attention to detail and eagerness to document/improve processes. This role will suit an individual who is passionate about consumer experience and marketing, is an intellectually curious self-starter, works well cross-functionally, and is an excellent communicator. 

This role will report to our Senior Manager, Customer Marketing and play a critical role in the development of the UA in-house email program.
 

Your Impact

•    You execute marketing email campaigns to drive seamless consumer experiences via custom HTML/CSS coding, scripting, proofing, quality assurance, targeting and advanced scheduling.
•    You review briefs, manage workflow tools, and kick off campaign building.  You proactively request more information from the team as needed.
•    You build modules, emails, templates, and landing pages as needed while ensuring they render across clients and devices.
•    You develop and execute test plans that confirm accurate email coding and optimal rendering.
•    You send proofs and configure final send and automation parameters.
•    You create and update proof, seed, and live audiences.
•    You configure user initiated sends, a/b deployment tests and automations.
•    You analyze and compile key learnings from email campaigns to optimize performance.
•    You collaborate with partners and provide guidance on email best practices and opportunities to leverage technology to drive more innovative and engaging email content.
•    You are excited to be a catalyst for change toward more internal ownership of campaign development and deployment.
•    You work closely with email marketing intent, merchandising, site operations, global IT, and content.
•    You partner inclusively with third party agency partners and technology providers.
•    You continuously stay on top of trainings to ensure knowledge of best practice, coding functionality and new product features.
•    You perform other duties and special projects assigned as needed.
 

Qualifications

•    Working knowledge of email marketing, including direct experience with email deployment & associated technologies.
•    Strong knowledge of HTML/CSS coding for email with attention to responsive design and email client/browser standards.
•    Working knowledge of basic to advanced AMPscript functions (variables, conditionals, loops, etc.).
•    Ability to retrieve, extract, and parse data from multiple sources for use within dynamic email building.
•    Direct experience with Salesforce Content Builder, Journey Builder, user initiated sends, Automation Studio etc.
•    Understanding of relational databases and data schemas with the ability to create and manipulate data extensions.
•    Deep understanding of campaign flow and process and how it drives digital marketing efforts.
•    Acute attention to detail and exemplary communication & organizational skills.
•    You thrive in a fast paced, agile environment and enjoy rapid change and optimization.
•    Desire to