Marketing Strategy Senior Associate, Chase Travel

As a Senior Associate, Program and Partnership Marketing within Chase Travel, you will build and manage numerous multi-channel marketing plans that drive awareness, grow engagement and deliver on goals of each program and strategic partner. You will collaborate cross-functionally with other lines of business at Chase including Marketing, Card, Lodging, Supplier, Product, Servicing and Experiential teams to inform and execute on the marketing plans. Being able to build meaningful relationships with external partners and internal stakeholders, having a strong attention to detail and organizational skills to manage multiple projects, and leading with strategic thinking will be critical for this role. 

You  will bring a start-up mentality and thrive in a fast-paced environment, working seamlessly across business lines to create compelling travel experiences for Chase cardmembers. If you have a proven track record in program or partner marketing and a passion for travel, this is your opportunity to make a significant impact in a leading financial institution.

 

Job responsibilities

• Develop and manage marketing plans for Chase Travel programs and benefits including The Edit (luxury hotel program), air, cruise, car rentals, activities, and cardmember experiences to position Chase Travel as a high-value provider and industry leader. 
• Serve as marketing lead for strategic supplier relationships (e.g., lodging) to build and execute marketing plans that reach the desired target audiences and deliver on partner priorities and contractual obligations.
• Work with cross-functional teams on naming, positioning, activation, and communication strategies for new and existing partnerships and travel benefits.
• Collaborate with the greater marketing team to build strategies for reaching cardmembers through performance and lifecycle campaigns, ensuring creative placements reflect program breadth, strategic partnerships and priority properties. 
• Present program details and marketing plans during key cross functional and partner leadership meetings to achieve alignment on joint initiatives and share results. 
• Work with Product and Design teams to bring programs and partnerships to life digitally, showcasing partnership benefits as proof points for Chase's unique offerings.
• Serve as the project lead for cardmember experiences (Chase Sapphire Reserve Trips) to plan, coordinate, and execute marketing strategies and ensure timelines are met across marketing and experiential teams. Lead weekly meetings with cross functional teams to share updates, while maintaining an organized marketing timeline and clear communication on deliverables. Serve as liaison with Servicing team to manage consistency with cardmember messaging and maximize engagement with Chase cardmembers. 
• Monitor and analyze partnership initiative performance, collaborating with the Data and Analytics team on key performance indicators.

 

Required qualifications, capabilities, and skills

• Bachelor's Degree required
• Minimum 5+ years of experience in program or partner marketing. A
• Ability to collaborate cross-functionally to develop and activate compelling partnerships that drive user intent.
• Consumer-first mindset, leveraging first- and third-party data to develop best-in-class benefits and create valuable partnerships that inspire customer engagement.
• Strategic thinker with a creative mindset for marketing key partners.
• Proven track record of gaining alignment and building relationships quickly with a diverse group of stakeholders
• Excellent organizational and project management skills, with the ability to manage complex projects and campaigns.
• Experience working with and managing external relationships 
• Direct or indirect experience in Travel

 

Preferred qualifications, capabilities, and skills

• Strong preference for Marketing experience to be with lifestyle consumer brands in travel, entertainment, fashion, or advertising.
• Proficiency in managing multiple marketing plans to ensure contractual obligations are met.
• Problem-solving mindset to execute brilliantly in a fast-paced, deadline-driven environment.

 

 

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and