Director, Strategic Analytics & Content Optimization

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

The Strategic Analytics & Content Optimization team is a critical part of the NBCU Decision Sciences organization that leverages data of all kinds to support major strategic initiatives and executive presentations across diverse disciplines such as Content, Marketing and more. This role works closely with relevant Content Analytics, Consumer Insights and Content Strategy counterparts to turn business and consumer intelligence into tangible business outcomes across Peacock, NBC, and Bravo. 

Reporting to the SVP of Strategic Analytics & Content Optimization, the Director will act as an analytical thought leader, supporting data-driven workstreams that shape strategy across a variety of project types including: maximizing cross-portfolio content value, identifying content optimization and emerging content opportunities, analyzing competitor streaming performance, windowing optimization, and supporting the development of executive presentations.  

The individual must be intellectually curious, an excellent communicator, well-versed in working with large data sets, knowledgeable about the Linear & Streaming TV landscapes inclusive of Sports & Entertainment, comfortable presenting to senior executives and stakeholders across the organization, experienced assembling robust business cases, and building consensus across large, complex organizations. 

Essential Functions & Responsibilities: 

• Transform data into action by using a combination of first- and third-party data sets, as well as business and consumer intelligence, to proactively identify and evaluate content trends and opportunities for optimization 

• Deliver and conceive of macro-level content intelligence around key cross-company initiatives that span platforms (Linear & Streaming) as well as content genres (Entertainment and Sports), connecting the dots between consumer content preferences and business constraints  

• Partner with Strategy & Content Strategy teams on Content-focused thought leadership projects across Sports & Entertainment  

• Develop data-driven frameworks and proactive initiation of potential content optimization tradeoffs between genres, inclusive of Originals and Acquired titles across Linear & Streaming 

• Serve as a thought leader in understanding macro-level content and audience drivers to maximize Peacock Acquisition, Retention and Engagement 

• Analyze windowing efficacy and how content can best service Linear & Streaming audiences in an incremental and complementary manner 

• Initiate macro-level advance content analytical techniques in partnership with Content Science team to quantify incremental engagement and optimal content impact at a category/genre level 

• Project manage, seek alignment and build consensus among internal stakeholders for content-related strategic insights initiatives  

• Partner and build relationships with stakeholders, gaining a deep understanding of their business needs to deliver analyses that help inform their strategic decisions 

• Actively contribute to meetings and brainstorming sessions, and create compelling presentations supported by qualitative and quantitative storytelling 

• Identify growth