TikTok Shop - Product Leader - User Growth

The User Growth team is responsible for the growth of TikTok Shop products. We help tailor growth plans for products and use a variety of marketing, product, and data analysis methods to achieve business growth goals. Joining the UG team, you can be responsible for the growth of products with hundreds of millions of users and master the industry's advanced and first-hand growth practices.





- Lead user growth for TikTok Shop in the U.S. market, with a focus on lifecycle management and subsidy efficiency.

- Leverage data insights and ABtest to develop high-impact subsidy and traffic acquisition strategies aimed at maximizing ROI.

- Formulate co-funding mechanisms and collaborate with XFN teams to execute initiatives such as seller acquisition, engagement, and seller center optimization, aimed at enhancing seller retention and income.

- Continuously deepen understanding of the U.S. market, closely collaborating with XFN teams such as merchandise supply, product, and algorithm teams to drive solution implementation.