Senior Product Marketing Manager

About Us

We are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential, commercial and industrial spaces through HVACR technologies. We protect temperature-sensitive goods throughout the cold chain. And we bring comfort to people globally. Best-in-class engineering, design and manufacturing combined with category-leading brands in compression, controls, software and monitoring solutions result in next-generation climate technology that is built for the needs of the world ahead.  

Whether you are a professional looking for a career change, an undergraduate student exploring your first opportunity, or recent graduate with an advanced degree, we have opportunities that will allow you to innovate, be challenged and make an impact. Join our team and start your journey today! 

Job Description

If you are a product marketing professional, Copeland has a great opportunity as a Senior Product Marketing Manager based in Sidney, OH. Reporting to the Director - Residential Marketing, the Senior Product Marketing Manager is responsible for market and product strategy, and execution for the Residential AC business. This is a key role in developing strategic marketing and technology development direction for the residential business, with a strong focus on future market trend analysis – emphasis on new technology, regulatory, policy, and sustainability trends including electrification, decarbonization, cold climate heat pump development, low GWP refrigerants, and other identified trends.

​AS A SENIOR PRODUCT MARKETING MANAGER, YOU WILL:

Strategy 

• Identify, analyze, and prioritize business opportunities for profitable growth for future product innovation.
• Create a leading market position within each residential market segment and develop the capabilities needed to create implementable market strategies including segmentation, solution and product market proposals and pricing strategy. 
• Drive alignment with our product-focused organization on commercial strategy. Build business case and rationale for prioritizing technology development roadmap.
• Support regulatory and customer communications to ensure alignment with future trends and insight of how the multi-generation product strategy aligns with future landscapes.
• Develop and implement multi-generational product strategies to meet future market needs and establish clear product differentiation for existing and developing markets such as cold climate heat pump.

Execution 

• Key player in technology/product conceptualization, development, and execution on product and solution programs, instilling best practices and disciplined accountability for key program items and milestones. 
• Support market research priorities and tasks to support data driven technology/product directions.
• Guide advance technology and R&D engineering teams to develop future technology and market trends technologies to meet future market needs.
• Work with sales and adjacent market leaders to validate strategic plans and build go-to-market and customer-based strategies.
• Support market analysis of proposed regulations, policies, incentives, market trends, etc. to determine business impact to technologies under development and make any necessary adjustments. 
• Assist with customer engagements for future technology development, valuation, and VOC in determination of technology development.

Understanding

• Engage directly with customers and industry, from C-suite to technician. 
• Prioritize and support market, customer, solution, and product research for future technology/product development. 
• Capture current product directions and medium to long-term product and solution needs.  
• Conduct market analysis – Emphasis on heating market opportunity in support of electrification and decarbonization efforts.

Required Education, Experience, & Skills:

• Bachelors in marketing, engineering, business, or related field
• 7+ years of marketing, customer, engineering, product or related B2B experience
• experience in executing strategy and product management while building customer relationships to deliver commercial success
• Technical aptitude and business acumen
• Strong leadership and communication skills
• Product marketing/business development knowledge

• Legal work authorization in the United States - Sponsorship will not be provided for this role  

Preferred Educat