Product Operation Manager - Post Campaign Platform

About the Team:

The PGC (Professionally Generated Content) team at TikTok is dedicated to driving the growth and evolution of a professional, high-quality content ecosystem. We are dedicated to creating a global platform that fosters knowledge/education ecosystem, learner engagement, and a vibrant educational community. Our goal is to be the primary destination for knowledge seekers worldwide. We categorize our content into various tracks such as Business & Finance, Humanities, and Technology, all focused on delivering high-quality educational content.



Responsibilities:

- Own the strategy and iteration of the post campaign platform to improve campaign performance and user experience, and grow overall post supply.

- Create training and operational guidance for 15+ overseas markets (docs/FAQs/training sessions) to improve efficiency and delivery quality.

- Partner with Engineering and Design to deliver and launch campaign-related features; build reusable configurations, SOPs, and playbooks.

- Collect feedback from teams and users, identify root causes, propose improvements, and drive fixes to completion.

- Track key metrics and run post-mortems (participation, conversion, posting efficiency, etc.) to continuously optimize strategy and processes.