Principal, Digital Performance Analytics

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 6,000 people across the globe who think that’s work worth doing.

Principal, Digital Performance Analyst

Why We Have This Role

We're shaping the future of digital marketing in our industry, and the Principal Digital Performance Analyst will be a leader in that journey. Your insights will steer campaigns that captivate the market and fortify our position as industry leaders. Collaborating with marketing and product, you’ll uncover what attracts prospects to Qualtrics and converts them into customers. How You’ll Find Success

• Acquire and blend campaign member/cohort data from multiple sources (e.g. third-party data source, Marketo, Google Analytics, etc)
• Partner with channel owners to optimize digital marketing campaigns/channels, conducting deep analyses to understand what’s working, what’s not, and why and drive future strategy.
• Pursues excellence with a tenacity for optimizing digital marketing campaigns and channels based on real-time insights.
• Adapts to emerging digital trends, ensuring our company remains at the apex of our industry's ever-changing digital frontier.
• Communicates insights with an enthusiasm that influences decision-makers to make impactful investments.
• Manages time as if it’s a precious resource, prioritizing tasks with strategic foresight and a sharp focus on objectives.
• Joining Google Analytics data with MAP + CRM systems to uncover insights across user journeys and funnel conversion touchpoints and draw connections between user behavior and downstream performance outcomes.

How You’ll Grow

• Sharpen your expertise within the fast-evolving digital analytics landscape, making your mark on the company's growth narrative.
• Cultivate leadership and mentorship skills as an influential contributor who shapes the analytics culture within the team.
• Deepen your technical proficiency by applying advanced analytics tools and techniques to complex, real-world problems.
• Elevate your strategic acumen through regular interactions with senior stakeholders and by influencing company-wide decisions.

Things You’ll Do

• Implement analytics breakthroughs, influencing a surge in digital marketing effectiveness through intelligent insights.
• Orchestrate data from varied sources into growth-driving strategies, accurately predicting market trends and consumer behaviors.
• Proactively advise marketing leadership with impactful visual stories that underpin strategic investment and campaign decisions.
• Carve new paths in customer acquisition by leading cohort and funnel analyses that refine targeting and segmentation.
• Champion analytics education, upskilling the team, and fostering a culture of data-driven decision-making.

What We’re Looking For On Your Resume

• 5-10 years of experience working in Marketing or Analytics
• Demonstrated experience in leveraging website and channel performance metrics to drive impactful outcomes.
• Proven competence in navigating complex datasets and converting your analytical expertise into tangible growth initiatives.
• A track record of effective collaboration, illustrated by instances where you have swayed cross-functional teams with data-driven persuasions.
• Practical knowledge in managing user acquisition and behavior analytics, with proficiency in tools like Google Analytics and BigQuery.
• Skilled use of at least one analytics and visualization tool, such as Tableau, R, Domo, or similar.
• Advanced proficiency in SQL; familiarity with SAS, Python, or R will be considered advantageous.

What You Should Know About This Team

• Innovation is our team's heart-rate; we lead with creativity and