Marketing Operations Manager (Harrah's Philadelphia)

Essential Duties and Responsibilities:

 

Has Complimentary privileges within prescribed limits in accordance with the approve comp matrix. Creates and ensures a fun-filled, entertaining and exciting environment where the flawless delivery and execution of service excellence is paramount.  Serves as a dynamic, positive leader, while fostering teamwork, employee morale, motivation and open communication.  Acts as a role model and coach while developing employees using a consistent, approachable demeanor and clearly articulating expectations. Ensures that team members clearly understand and are held accountable for their performance expectations. Provides appropriate recognition and rewards to individuals and groups when consistent superior performance is attained.  Works as a change agent to improve and streamline department operations, through the continuous assessment of policies and procedures, work processes and program effectiveness and value.  Demonstrates excellent facilitator skills in resolving conflicts between different points of view.  Demonstrates leadership skills in determining a vision, aligns and inspires the team to achieve the vision.  Coordinates with other departments to ensure total guest satisfaction and efficient operations in a safe, friendly, comfortable environment, by well-trained, motivated employees. Recommends and implements change to improve overall employee and guest satisfaction.  Participates in the financial operating and capital planning processes and makes recommendations that achieve desired financial results. Establishes and endorses the business objectives, ethics and values of Harrah’s Entertainment Inc. in accordance with the Code of Commitment.

 

Advertising functions include: Interface with other department managers to identify activities which require advertising.  Informs advertising agency of goals essential to the effective implementation of programs.  Reviews all advertising collateral for accuracy.   Maintains records of competitor advertising campaigns. Responsible for the development and production of advertising, collateral, promotional materials, invitations, mailings, videos, signage.   Acts as a liaison with advertising agency, corporate studio and internal creative team.  Reviews available media opportunities and makes recommendations that best represent the company while staying within approved budget.  Assists VP in planning the annual company advertising objectives, including proposed creative concepts, media selection, campaign strategies, copy strategy and advertising action programs. Oversees departmental operating & capital budget. 

 

Public Relations functions include: Serve as company spokesperson, manage all employee and entertainment publicity.  Produce news releases designed to enhance public awareness of Harrah’s. Develop and maintain outstanding relationships with key media contacts.  Propose, create and direct special media events including press conferences and press receptions.  Community Relations functions include: Supports efforts to increase awareness of responsible gaming programs.  Key liaison to community & charitable organizations, political and legislative entities. Represent Harrah’s on appropriate community boards.  Seek out methods of community involvement, which positions Harrah’s as a good corporate citizen.  Internal Communications functions include: Create employee awareness of appropriate company initiatives & news.  Create informative, team building back of house campaigns.

 

Develops and administers annual/quarterly Entertainment plans to include: objectives, strategies, tactics, timing, and expenses.  Partnering with Planning and Analysis in development and timely processing of entertainment proforma, development and execution of outstanding guest experience at all entertainment events, execution of hierarchically prioritized seating and check in process, and assurance of no waiting for Diamond and Seven Star guests, and management of the entertainment budget.  Communicates all entertainment activity to the Pennsylvania Gaming Control Board.  Ensures appropriate inter-departmental communication of entertainment activity.  Oversees the development, negotiation and implementation of entertainment.  Oversees departmental operating & capital budget.  Partners with Caesars Rewards staff to assure great guest experience and satisfaction in all promotional activities.

 

Develops and administers annual/quarterly Special Events and Promotions plans to include: objectives, strategies, tactics, timing, and expenses.  Special Events responsibilities include partnering with casino marketing in the development of an events calendar and specific events plans, partnering with Planning and Analysis in development and timely processing of event performance, development and execution of outstanding guest experience at special even