Senior Director, Streaming Insights

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

As a part of the Advertising & Partnerships Peacock Insights team, the Senior Director, Streaming Insights, will play a key role in supporting high-profile initiatives that make a tangible impact.

You will manage a team that utilizes diverse set of datasets to lead analyses that advise cross-functional decision-making in Peacock’s ad strategy and uncover insights essential to driving revenue growth of Peacock and the NBCUniversal Media Group. Areas of focus include – marketplace positioning strategy, ad innovation measurement, proving business outcomes for advertising clients, and cross-functional advertising strategy.

You will act as a thought leader, playing an active role in turning data into actionable insights that inform the positioning strategy for Peacock in the ad sales marketplace, build relationships with key stakeholders, and drive innovation across the organization.

Responsibilities

• Develop the insights roadmap for Peacock ad sales marketplace positioning and oversee the execution of analyses in support of that vision
• Lead on establishing measurement strategy for new ad innovations and synthesize learnings about performance, identifying room for growth
• Partner and build relationships with key stakeholders within Ad Sales, gaining a deep understanding of their business needs, to deliver analyses that tie directly to informing their strategic decisions
• Champion the development of new metrics and data sets that will support Peacock’s ability to win dollars in a competitive ad sales marketplace
• Execute custom research to help uncover compelling consumer insights about the evolving video and advertising marketplace
• Consult with advertising clients on latest trends in streaming video and provide recommendations on how to optimize performance
• Synthesize data into easy-to-consume storylines for both internal and external audiences

• Supervise, develop, and retain a best-in-class team of researchers
• Effectively communicate and present findings to peers, key stakeholders, external clients and executive leadership
• Become a member of a high performing, highly collaborative insights team that evangelizes the use of data across the ad sales organization

Qualifications

• 8+ years of experience in insights, strategy, consulting or a related function
• 5+ years working in measurement, analytics or insights at a streaming platform or ad tech provider
• Expertise in Adobe, Nielsen, comScore, Antenna or other streaming industry measurement
• Strong working knowledge of first-party streaming data and audience targeting approaches/ techniques
• Hands-on experience in campaign analytics and/or ad effectiveness studies with partner vendors (e.g., MarketCast, Kantar, Dynata, VideoAmp, iSpot, LiveRamp, Circana etc.) required
• Ability to interpret stakeholder needs and remain focused on business impact while also deeply understanding data and analytical methods
• Proficient in leading and motivating multidisciplinary teams to achieve project objectives and meet deadlines effectively
• Experience crafting