Director of Marketing and Communications

Position Title & Department:

 Director of Marketing and Communications; Athletics Posting #

5663

Department Description: As part of the University of San Diego, a Roman Catholic University, the Department of Intercollegiate Athletics is committed to advancing academic and athletic excellence and enhancing students' lives while promoting the University of San Diego. University Description:

The University of San Diego, an engaged and contemporary Catholic institution, was founded by the Diocese of San Diego and the Society of the Sacred Heart in 1949. Governed by an independent board of trustees since 1972, USD remains committed to a liberal arts education grounded in the Catholic intellectual tradition and the pursuit of truth, goodness and beauty. Inspired by this centuries old tradition of Catholic higher education, the University welcomes people of all faith traditions and any, or no, religious background. The future success of USD relies on the contributions of those who seek to foster the development of engaged global citizens and an earnest confrontation of humanity’s urgent challenges.

Detailed Description:

The Director of Marketing and Communications oversees the department’s integrated marketing and storytelling strategy across all athletics programs. This position ensures alignment between marketing campaigns, creative storytelling, digital platforms, and communications efforts to elevate the athletics brand and drive attendance, engagement, and revenue.

Duties and Responsibilities:

• Lead the marketing and communications strategy for all sports programs with assignment to specific sports programs.
• Oversee marketing campaigns focused on attendance growth, fan engagement, and revenue generation.
• Develop sport-specific marketing plans aligned with departmental priorities.
• Manage and execute game-day marketing initiatives and fan experience activations.
• Coordinate marketing support for ticket sales initiatives and promotional campaigns.
• Oversee Kids Club and like programs to help increase fanbase and revenue.

Storytelling & Content Strategy

• Direct storytelling initiatives across digital, video, social, and written platforms.
• Collaborate with creative services to produce compelling content highlighting student-athletes, coaches, and program success.
• Ensure consistent brand messaging and storytelling across athletics communications channels.

Digital & Email Marketing

• Develop and execute email marketing campaigns, including promotional and coordinate solicitation emails.
• Coordinate and guide digital marketing initiatives across social media, web, and paid marketing channels to promote events while growing top of funnel data.
• Use fan data and analytics to guide marketing strategy and audience engagement.
• Supervise marketing and communications staff including assistant directors, graduate assistants, and student workers.
• Provide mentorship and professional development to team members.
• Oversee cross-functional work between marketing, creative, communications, and revenue units.
  
  

Collaboration with Revenue Units

• Work closely with ticketing, sponsorship, and merchandise teams to support revenue initiatives.
• Assist with the promotion of ticket sales, season ticket campaigns, and special revenue initiatives.
• Ensure marketing campaigns align with revenue generation goals.

Sports Information Support

• Provide limited sports information support for assigned programs when needed.