Senior Manager, Marketing Campaign Operations

BE PART OF BUILDING THE FUTURE.

What do NASA and emerging space companies have in common with COVID vaccine R&D teams or with Roblox and the Metaverse? 

The answer is data, -- all fast moving, fast growing industries rely on data for a competitive edge in their industries. And the most advanced companies are realizing the full data advantage by partnering with Pure Storage. Pure’s vision is to redefine the storage experience and empower innovators by simplifying how people consume and interact with data. With 11,000+ customers including 58% of the Fortune 500, we’ve only scratched the surface of our ambitions. 

Pure is blazing trails and setting records:

• For ten straight years, Gartner has named Pure a leader in the Magic Quadrant 
• Our customer-first culture and unwavering commitment to innovation have earned us a certified Net Promoter Score in the top 1% of B2B companies globally
• Industry analysts and press applaud Pure’s leadership across these dimensions
• And, our 5,000+ employees are emboldened to make Pure a faster, stronger, smarter company as we go

If you, like us, say “bring it on” to exciting challenges that change the world, we have endless opportunities where you can make your mark.

About This Role

The Senior Manager, Marketing Campaign Operations will report into the Director, Marketing and Campaign Operations, and help Pure blaze a constantly improving trail of operational excellence. One that is powered by leading products such as Marketo and SFDC, supported by various tools like Knak, Zendesk for ticketing, and Workato to drive automation.

In this role you will lead and develop a team of email campaign specialists located across the globe, supporting email and nurture campaigns, as well as segmentation strategy. This includes strategizing with the Marketing Digital Demand Center and Web teams, implementing processes, SLAs and best practices, and leading quarterly email campaign reviews with each marketing theater (AMS, APJ, EMEA, Global, Portworx, Partner). 

You will work with our marketing contact data strategist, as well as our team of technical Marketo Admins, to design and implement an end-to-end Marketo email campaign operations strategy and set up for each campaign, focused on buying group segmentation.

In This Role You Will

• Manage Global Email Campaign Operations, leading a team of 7 Marketing Specialists to execute on global strategic marketing campaigns, and create alignment across all theaters.
• Collaborate with Marketing Web and Digital teams for email marketing campaign, nurture, and segmentation/audience strategy with a focus on buying groups 
• Lead quarterly email performance reviews with all Marketing theaters (AMS, APJ, EMEA, Global, Portworx, Partner), alongside the Digital Demand Center
• Be the Marketing Email Campaign Operations main point of contact globally
• Assist with the rollout of Campaign Hierarchy (tied to Integrated Marketing’s Global Campaign Framework) with the Marketing Operations team (led by the Director, Marketing and Campaign Operations)
• Review processes, SLAs, email tools utilized, and forms for optimization and operationalization, as well as socialization, ongoing.
• Oversee ticketing system for Marketing Email Campaign Operations
• Document email campaign processes and work with the Marketing Operations enablement and change management lead to communicate changes globally 
• Work with the Marketo technical admin team to build Marketo workflows
• Provide strategic guidance and delegate operational support for email campaign buildout and execution (e.g., landing pages, templates, forms, workflows, list building, etc.)
• Collaborate with the Digital Demand Center to drive global email campaign strategy
• Troubleshoot and QA/UAT email campaigns
• Own email campaigns from end-to-end: managing build, segmentation, planning, execution, and reporting

What You’ll Need To Bring To This Role

• 8+ years of experience in Marketing Operations
• Rich experience with modern marketing automation solutions, such as Marketo and Salesforce. Knak, Addevent, Workato (workflow automation), Zendesk (ticketing system), and Formset experience are a plus. 
• Customer-centric approach, with a keen ability to navigate challenges and find collaborative resolutions for the greater good of the organization.
• Extremely strong communication skills and the ability to communicate complex concepts clearly and persuasively across different audiences and varying levels of the organization.
• A self-starter mind