Manager, Global Content Development

Sony Corporation of America, located in New York, NY, is the U.S. headquarters of Sony Group Corporation, based in Tokyo, Japan. Sony's principal U.S. businesses include Sony Electronics Inc., Sony Interactive Entertainment LLC, Sony Music Entertainment, Sony Music Publishing and Sony Pictures Entertainment Inc. With some 900 million Sony devices in hands and homes worldwide today, a vast array of Sony movies, television shows and music, and the PlayStation Network, Sony creates and delivers more entertainment experiences to more people than anyone else on earth. To learn more: www.sony.com/en.
 

POSITION SUMMARY  

Sony Corporation of America (SCA) is seeking a Manager, Global Content Development to lead ideation and development of branded content, including campaigns and ongoing formats, in alignment with Sony’s content strategy, which will be promoted across global Sony digital and paid channels. This is a highly collaborative role that requires working with teams and coordinating across Sony companies, as well as overseeing content development with agency partners and in-house teams. The candidate will need to be creative, proactive, and highly adaptable, and must be able to understand content strategy and performance. 

This position will be on a Hybrid schedule with 2 days per week in the NYC office.  

JOB RESPONSIBILITIES 

• Ideation of global branded content, including campaigns and ongoing formats as needed, based on our global content strategy. ​

• Development, production, and execution for global branded content, working closely with creative agency and/or inhouse Senior Producer to bring ideation to life. 

• Collect and consolidate input and needs from internal teams into campaigns and original content, including paid media & organic channel teams. 

• Lead collaboration with Sony group companies (including Sony Pictures, Sony Pictures Television, Sony Interactive Entertainment and Sony Music) to develop content opportunities and secure approvals. 

• Collaborate independently with global counterparts in Tokyo on inputs, feedback and execution planning for branded content and campaigns. 

• Track, understand and analyze performance of created content in Paid and Organic and adjust new content to learnings. Contribute data, insights and learnings to overall reporting for campaigns. 

• Lead delivery of assets for all branded content & campaigns across internal teams, including paid media, organic channels, and other stakeholders. 

• Lead and maintain key meetings as needed to facilitate our working model, from status meetings to team brainstorm sessions for content ideation. 

QUALIFICATIONS FOR POSITION 

Your qualifications and experience should include:  

• A Bachelor’s degree is required. 

• A minimum of 5 years of content experience & marketing at a creative agency or in-house brand. 

• Must demonstrate experience developing original content ideas & campaigns from start to finish, directly and/or with creative/production partners. At ease with the production process, providing clear feedback and ability to ‘speak the language’.

• Experience working as a Creator and/or with Creators, und