Sr. Customer Marketing Manager

Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week. Additionally, employment with BambooHR is contingent on passing both a background and credit check. 

About the Role:
BambooHR is seeking a Senior Customer Marketing Manager to lead our key lifecycle marketing programs that support onboarding, education, and customer success. This high-visibility role is all about creating compelling, always-on messaging that helps customers get value faster—and stay longer.

You’ll partner closely with Customer Success, Product Marketing, and the Lifecycle team to design programs that drive early adoption, reinforce key behaviors, and boost retention. You’ll own messaging strategies for critical moments like onboarding, new user activation, and product discovery—making sure the right message reaches the right customer at the right time. Plus, you’ll optimize automated campaigns using performance data and customer feedback.

Essential Job Duties:

• Develop and execute messaging strategies for key lifecycle moments such as onboarding, new admin engagement, and user activation
• Translate Customer Success goals into effective email and in-app messaging campaigns
• Build and optimize automated communication flows using tools like Marketo and Pendo
• Tailor messaging and creative for distinct customer segments and lifecycle stages
• Monitor campaign performance and optimize based on engagement, conversion, and retention data
• Champion customer-centric messaging and help other teams refine storytelling for different personas
• Collaborate with the Lifecycle team to ensure messaging aligns with overall channel strategy
• Stay updated on performance benchmarks and best practices to bring new ideas and improvements
• Document campaign plans, messaging frameworks, and insights for team alignment

What You Need to Get the Job Done:

• Bachelor’s degree in Marketing, Business, Communications, or equivalent experience
• 5-6 years of experience in customer marketing, email marketing, or lifecycle marketing
• Expertise in building and optimizing automated email and in-app campaigns
• Strong writing and storytelling skills with an ability to match tone to various customer types
• Analytical mindset, comfortable pulling reports and interpreting data to inform decisions
• Proven ability to work cross-functionally and align with Customer Success, Product Marketing, Enablement, and others
• Proactive, resourceful, detail-oriented, and able to thrive in fast-paced environments
• Positive attitude and collaborative spirit

What Will Make Us REALLY Love You

• Experience supporting customer education, onboarding, or help center programs
• Familiarity with customer journey mapping and persona-based messaging strategies
• Exposure to Pendo, Marketo, or similar engagement platforms
• Bachelor’s degree in Marketing, Business, Communications, or equivalent experience
• AI at BambooHR: At BambooHR, we believe in leveraging cutting-edge technology to empower people and transform HR. We're actively integrating AI into our solutions and workflows to enhance efficiency and drive innovation. To that end, we're looking to our existing team members and future hires to share this forward-thinking mindset: individuals who are curious about AI's potential, eager to learn and adapt, and ready to explore how intelligent tools can elevate their work along with BambooHR's impact on setting people free to do great work. Join us in reimagining the future of HR!

What You'll Love About Us

• A Great Company Culture that has been recognized by multiple organizations like Inc, and Salt Lake Tribune
• Comprehensive health, life, and disability insurance 
• Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off so you can enjoy quality of life
• 401k plans with up to 6% company match
• $2000 Paid-Paid Vacation bonus
• EAP through Headspace
• Check out all our benefits that benefit you 

 

About Us

At BambooHR, we're building something different: we're building a people intelligence platform that transforms HR and sets people free to do great work! We're a proven market leader driving innovation while building lasting success through thoughtful, sustainable growth.